WGN Morning News in Chicago apparently knows that their newscasters need to be using Facebook to generate engagement and interest. Based on the update from their morning weatherman, Paul Conrad, they take Social Media pretty seriously.
Today, Mr. Conrad posted a cute little video with the following update,
“For those of you who think I have a heart of stone, please watch this adorable baby sneeze and say “Oh No!” Not only will it warm your heart, it will increase my Social Media Score in the office which will hopefully make my bosses at WGN Morning News think better of me as a human and more importantly as an employee.
Then, after watching this, click the “Share” button below and send it to your mother, neighbor, grandmother…anyone and tell them to share it with everyone on the planet, because that will help me too. Also, if you comment at the bottom of this article, it will show that I am engaging with my facebook followers. That is what they really want. So, if you even just put the word Poo in the comment section…I will still get credit. Ok…There you go. Thanks and I love you so very dearly and am thankful to you for kindness. Big Smooch— Paul”
Likely, his Social Media Team has been gently nudging him to participate more on his Facebook Page. Based on his comments it is likely they want him to engage more with his following and post interesting content that will be shared and be seen by more people, in the effort of gaining new followers.
Having updates that are interesting and generate Likes, Comments and Shares helps with the organic growth of the Business Page, whether it is a local weatherman or a national retailer, engagement matters.
Businesses need to take note and follow this advice too. Just throwing up an update or a meme is not enough. The content of that update needs to be interesting to others, you need to provide a personal touch and then you need to monitor the post for comments and respond if necessary. (Mr. Conrad would be even more of a Social Media Star if he liked each of the comments on the update and commented back to his Friends and Followers. And FYI Paul – allowing people to “tag” you in comments helps too, but you have this feature turned off – go to your settings and turn it on!)
Social Media is time consuming and Business Owners and Marketing Directors have their own jobs to do and departments to run. Hiring a Social Media professional, either as an employee or a contractor, is the best way to make sure that Social Media pays off.