Tag: video

May 22, 2019 / / Video Marketing

If content is king, then video is queen.  Video is an important piece of all marketing strategies. In fact, 60% of marketers currently use video in their marketing campaigns with 73% planning to create even more video content in the future.  (Social Media Examiner)

Here are a few more compelling reasons to use video in your marketing plan:

  • Video is projected to make up 80%of total web traffic this year (Cisco).
  • Conversion rates are boosted by 86% when there is a video on a landing page (CrowdRiff).
  • 25% of consumers say that they don’t find a company nearly as appealing as others if they don’t have a video (Animoto).
  • Articles that contain video content reportedly get 300% more inbound links than video-less posts (KissMetrics).
  • Email with video has a possible 300% increase in click-through rates (Cisco).
  • 74% of consumers are more likely to purchase a product after watching a demo video about the product (Cisco).
  • read more

    October 22, 2018 / / Content Marketing

    Social Media allows your business to attract an audience, interact with customers, engage with potential new customers, inspire followers to recommend your business, and showcase your business.  However, the goal of Social Media is driving those people to your website, store, or office with the hope they will become paying customers and you will convert those followers into sales.

    Unfortunately, it isn’t as easy as posting a link to your online store or a picture of one of your products.  Social Media requires posting content that will encourage followers to click the link, or share the link, or pick up the phone and call you. read more

    September 12, 2018 / / Video Marketing

  • Product videos can increase purchases by 144%.
  • Almost 50% of Internet users look for videos related to a product or service before visiting a store.
  • 53% of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content.
  • 4 in 5 consumers believe that demo videos are helpful.
  • 45% of people watch more than an hour of videos a week on Facebook or YouTube.
  • 75% of millennials watch videos on Social Media daily.
  • 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month.
  • 43% of people want to see more video content from businesses.
  • During an average week, YouTube reaches more adults on mobile during prime-time TV hours than any cable TV network.
  • 2/3 of users watch YouTube on a second screen while watching TV at home.
  • 65% of senior executives navigate to a website after viewing a related YouTube video.
  • read more

    March 1, 2018 / / Video Marketing

    Video marketing is a crucial part of a marketing campaign.  Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post.

    By 2020 it is estimated that video will make up more than 80% of all consumer internet traffic, in the U.S. video will make up 85%.

    Currently nearly half of all internet users look online for a video related to the products and services they are interested in prior to even visiting a business/store.

    Here are a few more reasons why your business must incorporate video into your marketing strategy now. read more

    February 5, 2018 / / Video Marketing

    Here are a few more reasons why your business needs to incorporate video into the marketing strategy:

    1/3 of online activity is spent watching videos. By 2019, internet video traffic will account for 80% of all consumer Internet traffic. 64% of consumers make a purchase after watching branded social videos Video on a landing page can increase conversions by 80% or more. 46% of users act after viewing an ad. Social video 

    generates 1200% more shares read more

    January 25, 2018 / / Facebook

    The recent announcement by Mark Zuckerberg explaining the new algorithm change has businesses freaking out and extremely concerned their marketing efforts may become a bit strained.

    In case you missed it, Facebook will begin to prioritize updates that “spark conversations and meaningful interaction between people.”  This means that the algorithm will prioritize updates from friends and family versus business updates or news articles.

    Many are looking at it as the coming marketing apocalypse, but fear not! read more

    July 25, 2017 / / INFOGRAPHIC

    Domo released its fifth annual “Data Never Sleeps 5.0” infographic.  This informative visual provides insight into consumers’ behavior on the internet.

    The infographic details the data generated online every minute on the top applications and platforms.

    The report indicates that 90% of all online data was created in the last 2 years, that is 2.5 quintillion bytes of data per day.

    A Few Highlights

    Text is Tops The Data Never Sleeps 4.0 infographic from last year indicated that 3.5 million text messages were sent every minute. This is a fraction of the text messages sent this year.  15.2 million texts are sent every minute.  This is a 334% increase. read more

    March 9, 2017 / / Video Marketing

    Video is a crucial, necessary, and important part of any marketing strategy.  In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion rates.

    Data also suggests that consumers who watch a video online are 46% more likely to research the products they see in the video and more than 50% of consumers use video on their smartphone in order to make purchasing decisions.   Generation Y shoppers are 264% more likely to share product videos when shopping online. read more

    February 7, 2017 / / Facebook

    I’ve said it before and I’ll say it again – 2017 is going to be the year of video.

    Video provides higher engagement with content, stronger consumer attention and it improves your SEO.  In fact, according to Comscore, using video on your website can increase the chance of a front-page Google result by 53 times.

    But, just when you get your video pulled together, the ante is upped, enter Facebook Live Video.  Facebook Live Videos allow users to share live streaming video via their smartphones/mobile devices.  The feature is available to all Facebook Users with a Profile or Page. read more

    December 12, 2016 / / Social Media

    2016 is coming to a close and 2017 will be here before we know it.  Predictions for marketing trends in 2017 are all over the place.  Below are the top 5 content marketing predictions for 2017.

    1.    Video Content will Dominate

    Live or staged videos will be a necessity in any marketing strategy in the next year.  Videos drive more sales and more engagement than any other type of content.  Studies have found that those who view videos are 1.81 times more likely to buy that those who don’t – even having “video” in the subject line of your emails has been shown to increase open rates. (See our blog for more information about why video content will be king in 2017.) read more