Tag: targeted advertising

April 9, 2018 / / Facebook

I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing.  For example, I indicated that I was a bird watcher and artist.

When I opened my news feed and found an ad for a birding event in my area.  I called a friend, who hadn’t heard about the event. We decided to go.  Later, there was an ad for a company called Cheap Joe’s. It offered art supplies at discounted prices.  I bought a tube of paint and have been a satisfied customer ever since.  Without Facebook, I may never have known about these things. I understood that I was “targeted.” I am okay with that type of targeting. read more

September 21, 2016 / / Snapchat

Attention Business Owners, if your main demographic is Millennials take note, it’s time to up your Social game and start using Snapchat.  The platform has an impressive hold on the Millennial market.  The site has over 150 million daily active users and on any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States.

Snapchat has been improving the platform for business use.  They  have been tweaking the platform for a while now, adding their ad APIMemories, improving discovery options and a providing a new custom Geofilters tool. read more