Tag: social media marketing help

July 5, 2016 / / Facebook

The more important Social Media Marketing becomes the harder it is to approach it as a do-it-yourself marketer.

Facebook is a free site, it started as a free platform and is still free.  Any person, business, organization or group can use it at no cost, that’s zero dollars.  Set up a Page and grow your audience and you can market to your network all day, every day for free.

Additionally, Facebook is a remarkable place to grow a business and generate new sales and revenue.

Facebook is a big part of the average adult’s daily habits.  Over 70% of online adults are using Facebook and they spend quite a bit of time on the site researching products and services, reading reviews and learning about new businesses, products and services. read more

Today, when I went to my mailbox, I saw the usual bunch of “junk” mail.  I tossed most of it in the recycle bin on my way into the house.   I did notice a postcard from a local gym and wondered if they are finding this method of advertising effective or economical.

One of our clients is also a local gym. We have been doing a lot of Facebook advertising for them and they have seen a decided “bump” in their membership since we took over the account.  Our advertising, including the cost to run the ads and our fees for designing and implementing the campaign, is far less than direct mail advertising.
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August 12, 2015 / / Social Media

When Social Media Marketing first entered the scene there were a few industries that thought they could never participate in marketing on the Social Sites due to privacy issues and other regulations.

Medical facilities and physicians were among these industries.  Many thought that it would infringe upon patient’s rights and privacy.  What they did not understand is that a solid Marketing plan, focusing on the foundation of the organization would be an asset to their operation.

Studies have recently shown that the younger generation is more likely to go on-line to get answers for general health questions and 60% of Social Media users trust Social Media updates related to health and wellness. read more

July 15, 2015 / / Social Media

There is no shortage of blogs explaining the importance of Social Media Marketing and Advertising.  Everywhere you turn you are told how crucial Marketing on the Social sites is.  Most marketers agree that it is one of the best ways to grow a business, and they have the statistics to back that up.

Still, some companies just don’t get it.  They cling to their old way of doing business, and are not easily swayed by statistics or real world examples.  They don’t really understand how it works, are a little suspicious of something that started out as a place to rate pretty girls and catch up with high school chums.  They still feel that the only marketing that works is one that bombards people with sales messages.  When they do join social sites, they may hire someone, but soon become upset that the posts are not all about their products and their special offers.  If they do it themselves, they are disillusioned because their overt sales messages don’t get the sales they had hoped for. read more

Social Media has been around for a few years now.  However, for many business owners, it is still a foreign concept. They understand traditional marketing.  They add their name and maybe pay for an ad in the local telephone book; pay for a commercial on television or use a radio spot; they pay to have a postcard designed and mailed to random people, based on their zip codes.  This is “tried and true” marketing and they are comfortable with it. Thy understand how to track their ROI, even when the ROI is falling. read more

Eight years ago I  began giving presentations to local business owners about Social Media Marketing and how important it would be in the future.

Often I was met with skepticism and even had a few business owners laugh at me, calling it ridiculous.

Flash forward to today, Social Media Marketing has become “the” medium for marketing and advertising.  81% of U.S. adults use the internet and 56% of the adult population uses Facebook. (PewResearch)

Many of the businesses that laughed or thought it was ridiculous are now frantically trying to figure out how Social Media works.  Though, many still don’t understand it and quite a few do not see the importance of budgeting for it.  Some business owners have tested the waters with no success.  There could be a few reasons why they have not seen success. read more

Social Media is how Marketing & Advertising are done these days.   However, successful marketing on the Social Platforms is not as simple as it once seemed.  It is time-consuming and requires a strong strategy to make it work. In other words, there is a lot more to it than throwing up an Update, Tweet or Pin.

Maybe one of the younger employees gave it a whirl and it did not generate any results, or you have not reallocated your budget and are still attempting print advertising with no real results. Maybe you think you can’t afford to start a Social Media Department or hire a Social Media Professional. read more

March 6, 2015 / / Facebook

If you manage a Facebook Business Page you may soon see some unexpected, and unwanted, changes to your Page.

On March 12, 2015 Facebook will be purging deactivated accounts.  This means that any Likes you have on your Page from these accounts will be deleted.  Causing the Like counts on Business Pages to dip.

These accounts include all deactivated personal profiles as well as memorialized accounts.  However, if these accounts are reactivated they will automatically add back into your Like count. read more

March 4, 2015 / / Marketing

A client recently called with a “marketing” complaint.  He sells a subscription service for a specialty delivery business. We have been handling his Social Media Marketing for the last two years, and have grown his Facebook Page to almost 20,000 fans using a combination of carefully planned posts and Facebook ads. Other than his website, Social Media is the only marketing and advertising he does.   Over the last two years, his business has grown to include hundreds of subscribers, who receive weekly deliveries of fresh produce. Since he has no office staff and is often not available by telephone, we also use his page for customer service. read more

  • Spending money on Social Media and ignoring your antiquated website. Even people who find you on Facebook or other social sites will check your website. More and more they will do this on mobile devices. Studies show that people will judge a company’s credibility and ability to meet their needs by their websites.  Websites that have not been upgraded using mobile friendly technology will not only be ignored by viewers, but Google will not even display these sites for mobile searches.
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