Tag: snapchat

July 11, 2018 / / Snapchat

Snapchat is upping its game and partnering with Amazon, going beyond just stories, Snapchat users can soon purchase items in the App.

TechReport reported that Snapchat is currently building a visual product search feature, codenamed “Eagle.”  Eagle will send Snapchat users directly to Amazon’s listing with a visual search feature.

“Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon.”

Upon scanning the object, or barcode, users can then “See all results at Amazon.” read more

May 31, 2018 / / internet

Life moves fast, it moves even faster online. “Now that the internet can easily be accessed worldwide, the data transmitted online each second is overwhelming.” (Digital Information World)

Lori Lewis and Chadd Callahan of Cumulus Media compiled data for several online sites and apps detailing what happens in a minute.

Every 60 seconds:

  • 973,000 log in to Facebook.
  • There are 3.7 million search queries on Google.
  • 481,000 Tweets are Tweeted on Twitter.
  • 266,000 hours are watched on Netflix.
  • There are 1.1 million swipes on tinder.
  • 174,000 users scroll through the Instagram feed.
  • 4 million Snaps are created on Snapchat.
  • 3 million videos are viewed on YouTube.
  • $862,823 is spent online.
  • 18 million text messages are sent.
  • 187 million emails are sent.
  • 38 million Messages are sent.
  • 25,000 GIFs are sent via Messenger.
  • 67 voice-first devices (Amazon Echo, etc.) are shipped.
  • 375,000 apps are downloaded.
  • read more

    March 27, 2018 / / Social Media

    YouTube!

    Pew Research Center conducted a study of 2,000 U.S. adults in early 2018.  The study found that YouTube dominates Social Media use, with 73% of all U.S. adults using the platform.  Facebook garnered second place with 68% of Americans using their platform.

    Social Site use by U.S. adults ranks as follows:

    • 73% use YouTube.
    • 68% use Facebook.
    • 35% use Instagram.
    • 29% use Pinterest.
    • 27% use Snapchat.
    • 25% use LinkedIn.
    • 24% use Twitter.

    Among all U.S. adults, Facebook remains the most widely “used” platform.  Nearly three-quarters of the 68% users are using site daily.

    Younger U.S. adults, age 18 to 24, tend to embrace a variety of Social platforms. Of the 18 to 24-year-old group: read more

    July 25, 2017 / / INFOGRAPHIC

    Domo released its fifth annual “Data Never Sleeps 5.0” infographic.  This informative visual provides insight into consumers’ behavior on the internet.

    The infographic details the data generated online every minute on the top applications and platforms.

    The report indicates that 90% of all online data was created in the last 2 years, that is 2.5 quintillion bytes of data per day.

    A Few Highlights

    Text is Tops The Data Never Sleeps 4.0 infographic from last year indicated that 3.5 million text messages were sent every minute. This is a fraction of the text messages sent this year.  15.2 million texts are sent every minute.  This is a 334% increase. read more

    If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

    Social Media is no longer a “technology” that we use, it is a cultural shift.

    Using Social Media to reach your consumers is no longer an option.  Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers. read more

    December 8, 2016 / / Video Marketing

    2017 is looking like it will be the year of video.  Statistics show that in 2017 online video will account for 74% of all web traffic and by 2019 video will account for 80% of all global internet traffic. vid-1

    Video provides higher engagement with content, stronger consumer attention and it improves your SEO.  In fact, according to Comscore, using video on your website can increase the chance of a front page Google result by 53 times.

    In addition to the above benefits, the following statistics show that video should be a necessity in your 2017 marketing plan. read more

    September 21, 2016 / / Snapchat

    Attention Business Owners, if your main demographic is Millennials take note, it’s time to up your Social game and start using Snapchat.  The platform has an impressive hold on the Millennial market.  The site has over 150 million daily active users and on any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States.

    Snapchat has been improving the platform for business use.  They  have been tweaking the platform for a while now, adding their ad APIMemories, improving discovery options and a providing a new custom Geofilters tool. read more

    July 13, 2016 / / Digital Media

    Pokémon Go daily users have just surpassed Twitter’s 100 million daily active users and users spend more time in the game than they do on Facebook.

    The mobile app has become one of the most viral apps of all time in just under a week.  The app also has 5.92% of the US Android population engaging with the app daily and is the biggest game ever in the United States.  (TechCrunch)

    via GIPHY

    Several mobile games have had a meteoric rise in the past, including Candy Crush, Minecraft and Sliter.io.  However, Pokémon Go has just claimed the title Biggest Mobile Game in US History” (which is based on the peak daily active users.) read more

    June 13, 2016 / / Snapchat

    Snapchat just secured its spot in the Social Media Top 3, surpassing Twitter and lining up right behind Facebook and Instagram (a Facebook owned platform.)

    In just 4 years Snapchat has reached 150 million daily users.  Just 6 months ago Snapchat was reporting 110 million users.

    It took Facebook 5 years to meet this milestone and currently Twitter only has 136 million daily active users.  (Though Twitter does not officially disclose daily active user numbers, they have previously stated that 44% of their 310 million active users monthly use the site daily, which equals 136 million.) read more

    My father was one of those people who could fix almost anything.  Even though he was an executive by day, he was an electrician, plumber and car mechanic by night and on weekends.  One of his “secrets” (that he was happy to share with anyone who would listen) was, “You have to have the right tools for the job.”  His toolbox was a treasure trove of gadgets that fascinated me as a child.

    However, my father also had another secret: If he didn’t know what he was doing, he would hire someone who did.   My father understood that even the best tools were meaningless (or dangerous) in the hands of someone who didn’t know how to use them. read more