I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing. For example, I indicated that I was a bird watcher and artist.
When I opened my news feed and found an ad for a birding event in my area. I called a friend, who hadn’t heard about the event. We decided to go. Later, there was an ad for a company called Cheap Joe’s. It offered art supplies at discounted prices. I bought a tube of paint and have been a satisfied customer ever since. Without Facebook, I may never have known about these things. I understood that I was “targeted.” I am okay with that type of targeting.