Tag: messenger

June 18, 2018 / / Facebook
  • 8 Billion messages are sent between people and businesses each month.1
  • 53% of people are more likely to s hop wit ha business they can message directly.2
  • 56% of people would rather message than call customer service.3
  • 76% of people say mobile messaging apps have improved their lives.4

Facebook offers Click-to-Messenger Ads, these ads allow people to click on the ad and immediately be taken to messenger, where a conversation can begin.

Conversations with these leads can include offering a promotion, personalized product advice, an event or fun opportunity.

Businesses can develop a more personal, and stronger, connection with customers and potential customers.  Customer experience is important.  Facebook Messenger also generates 15 times5 more engagement than standard Facebook Ads. read more

May 31, 2018 / / internet

Life moves fast, it moves even faster online. “Now that the internet can easily be accessed worldwide, the data transmitted online each second is overwhelming.” (Digital Information World)

Lori Lewis and Chadd Callahan of Cumulus Media compiled data for several online sites and apps detailing what happens in a minute.

Every 60 seconds:

  • 973,000 log in to Facebook.
  • There are 3.7 million search queries on Google.
  • 481,000 Tweets are Tweeted on Twitter.
  • 266,000 hours are watched on Netflix.
  • There are 1.1 million swipes on tinder.
  • 174,000 users scroll through the Instagram feed.
  • 4 million Snaps are created on Snapchat.
  • 3 million videos are viewed on YouTube.
  • $862,823 is spent online.
  • 18 million text messages are sent.
  • 187 million emails are sent.
  • 38 million Messages are sent.
  • 25,000 GIFs are sent via Messenger.
  • 67 voice-first devices (Amazon Echo, etc.) are shipped.
  • 375,000 apps are downloaded.
  • read more

    October 26, 2016 / / Facebook

    PayPal and Facebook have joined forces to make mobile payments a breeze.

    PayPal announced on October 25 that a new integration with Facebook will be provided, it will enable PayPal as a payment option across the platform and within the Messenger app.  This new collaboration will allow Facebook users with a PayPal account the ability to make just about any purchase with the mobile app, from ordering dinner to booking a nail appointment.  Most recently Burger King added an option for payment through the Messenger app. read more

    April 23, 2015 / / Facebook

    Facebook’s new algorithm announced this week (Facebook Announces 3 Algorithm Changes) has some Business Page Admins and marketers a bit worried. The reality is that marketing a business on Facebook has changed and they need to understand how to use this tool effectively.

    It is true that the way content will be distributed to Facebook Users may negatively impact the Timeline updates from businesses, organizations and media sources.  Some may throw their hands in the air and decide that Facebook is no longer a viable option for marketing. Others will understand that these changes will be an opportunity.  Facebook Advertising is still one of the most economical games in town, and can deliver a very large and most interested audience.  Many smart marketers have been using Facebook advertising for a few years, and have reaped the benefits.  As Facebook continues to evolve, marketers and business owners must look “behind the curtain” of this “free” social site and begin to tap into the power of Facebook in new ways. read more

    March 25, 2015 / / Facebook

    Facebook debuted a slew of changes coming to the platform at F8, the developer conference, today.  They will soon be launching several new products and features that will make it easier for Users to communicate with people and businesses.

    While these changes will make Facebook more user-friendly for the average person, it will definitely offer some advantages for businesses using the platform to market and advertise.

    Here is what will be coming soon…

    1. Spherical Videos

    Much like Google Maps’ Street View, Facebook will soon support videos shot with 360 degree camera technology.  This will allow viewers to click and drag on the screen to change the perspective they see. read more