- 8 Billion messages are sent between people and businesses each month.1
- 53% of people are more likely to s hop wit ha business they can message directly.2
- 56% of people would rather message than call customer service.3
- 76% of people say mobile messaging apps have improved their lives.4
Facebook offers Click-to-Messenger Ads, these ads allow people to click on the ad and immediately be taken to messenger, where a conversation can begin.
Conversations with these leads can include offering a promotion, personalized product advice, an event or fun opportunity.
Businesses can develop a more personal, and stronger, connection with customers and potential customers. Customer experience is important. Facebook Messenger also generates 15 times5 more engagement than standard Facebook Ads.