Around 7 out of 10 Americans use Social Media. They use the Social platforms to get their news, share information, connect with friends and family, and for entertainment.
Pew Research Center began tracking Social Media usage in 2005. At that time, 13 years ago, only 5% of American adults used Social Media.
Social Media usage by American adults is now at 69%. This is a marketing and advertising medium businesses can no longer ignore.
Social Media usage by adults in the USA:
- 73% use YouTube.
- 68% use Facebook.
- 35% use Instagram.
- 29% use Pinterest.
- 25% use LinkedIn.
- 24% use Twitter.
Break down of the top three platforms and usage as follows.