Facebook Marketing for many was rough in 2018. With the data breaches, privacy issues, people shutting down their accounts, and the algorithm changes it was tough getting business messages in front of an audience.
However, if you implemented a few key themes your updates may have retained a reach and kept your audience engaged.
Buffer and BuzzSumo conducted a major study to determine the type of content that kept Facebook users captivated. The study combed through 777 million Facebook posts and then took a closer look at the top 500 most popular posts of 2018.