Tag: Facebook

January 14, 2019 / / Content Marketing

Facebook Marketing for many was rough in 2018.  With the data breaches, privacy issues, people shutting down their accounts, and the algorithm changes it was tough getting business messages in front of an audience.

However, if you implemented a few key themes your updates may have retained a reach and kept your audience engaged.

 Buffer and BuzzSumo conducted a major study to determine the type of content that kept Facebook users captivated.  The study combed through 777 million Facebook posts and then took a closer look at the top 500 most popular posts of 2018. read more

November 5, 2018 / / Social Media

Social Selling: Using Social Media to interact directly with sales prospects by providing value through thoughtful content and question answering, until the prospect is ready to buy. (Hubspot)

Social Selling removes intrusive direct sales from the equation, no more cold calls or sales pressure, especially when the prospect doesn’t want to be sold to or interrupted.  It uses Social Media to interact and engage with prospects on their terms.

Social Media is often misunderstood by business owners and sales people, thinking the hard sell is what will convert people fast.  Using Facebook or Pinterest to push your products or services with only sales updates is a surefire way to turn people off your accounts and stop following, ensuring no one will receive your message, sales announcement or not. read more

September 12, 2018 / / Content Marketing

  • Content marketing gets 3 times more leads than paid search advertising.
  • 47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep.
  • Visual assets are the single biggest content contributor when it came to social media in 2017
  • 100 million hours of video content are watched on Facebook daily.
  • 20% of people will read the text on a page, but 80% of people will watch a video.
  • After watching a video, 64% of users are more likely to buy a product online.
  • Studies show that people can recall 65% of the visual content that they see almost three days later.
  • read more

    July 13, 2018 / / Social Media
    • 83% of Facebook users are female.1
    • 75% of Facebook users are male.1
    • 91% of Social Media users access Social accounts via mobile devices.2
    • 79% of American internet users are using Facebook, making it the most widely used Social Media platform.3
    • Pinterest drives 25% of all retail website referral traffic.4
    • 93% of Pinterest users use the platform to plan or make purchases.5
    • Snapchat reaches 41% of 18 to 34-year-olds in the US each day.6
    • 71% of consumers who have a good experience with a business on Social Media are more likely to recommend that business to others.7
    • Visual content is more than 40 times more likely to be shared on Social Media than any other content.8
    • In 2015, Facebook influenced 52% of online AND offline purchases.9
    • 94% of consumers do research online before visiting a store10

    Sources:

    http://www.pewinternet.org/2016/11/11/social-media-update-2016-methodology/ https://coschedule.com/blog/social-media-statistics/ http://www.pewinternet.org/2016/11/11/social-media-update-2016/ https://www.meltwater.com/sg/blog/35-stupendous-social-networking-facts-and-stats/ https://business.pinterest.com/en/blog/how-pinterest-drives-purchases-online-and https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics

    https://www.dreamgrow.com/21-social-media-marketing-statistics/ read more

    53% of small businesses say that Social Media Marketing is the number 1 source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page.

    Increase those leads with an active Social Media presence.  Whether you aren’t posting enough, or you are posting the wrong things, here are 4 tips to help your business use Social Media correctly.

    1.    Use the Right Platform(s)

    There are several Social sites to choose from and keeping active, with the right message and content, on all of them can be a daunting task. However, each site tends to have a variety of users and different audiences.  Not all Social platforms may be relevant to your business.  Select the sites that will work best for your business and what you are selling and focus your efforts there. read more

    June 18, 2018 / / Facebook
    • 8 Billion messages are sent between people and businesses each month.1
    • 53% of people are more likely to s hop wit ha business they can message directly.2
    • 56% of people would rather message than call customer service.3
    • 76% of people say mobile messaging apps have improved their lives.4

    Facebook offers Click-to-Messenger Ads, these ads allow people to click on the ad and immediately be taken to messenger, where a conversation can begin.

    Conversations with these leads can include offering a promotion, personalized product advice, an event or fun opportunity.

    Businesses can develop a more personal, and stronger, connection with customers and potential customers.  Customer experience is important.  Facebook Messenger also generates 15 times5 more engagement than standard Facebook Ads. read more

    June 18, 2018 / / Facebook

    During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out.  Most of these new features focus on the evolving AR capacity of the platform.

    However, there was one other feature that stood out on their coming soon list,but did not get a lot of attention.

    3D Posts in CameraTake a 3D post from News Feed and experience it in your world with Facebook Camera on your mobile device.

    3D posts will give a new look and depth to your posted images, for companies selling goods and products this will provide a way for potential customers to really view an item from every angle. An “eye-catching visual effect.” read more

    May 31, 2018 / / Facebook

    Facebook Stories are a visual way to share content, it is a feature that adds filters and effects to images, photographs, or videos on your phone.  Rather than just posting these images to Facebook, they are posted to the Stories section of Facebook App and are only available on mobile devices.

    The Stories are shared only to specific people the user choses, through direct sharing.  Friends receiving Stories are only able to view it once.  Once the story ends, the image or video will no longer be visible. read more

    May 31, 2018 / / internet

    Life moves fast, it moves even faster online. “Now that the internet can easily be accessed worldwide, the data transmitted online each second is overwhelming.” (Digital Information World)

    Lori Lewis and Chadd Callahan of Cumulus Media compiled data for several online sites and apps detailing what happens in a minute.

    Every 60 seconds:

  • 973,000 log in to Facebook.
  • There are 3.7 million search queries on Google.
  • 481,000 Tweets are Tweeted on Twitter.
  • 266,000 hours are watched on Netflix.
  • There are 1.1 million swipes on tinder.
  • 174,000 users scroll through the Instagram feed.
  • 4 million Snaps are created on Snapchat.
  • 3 million videos are viewed on YouTube.
  • $862,823 is spent online.
  • 18 million text messages are sent.
  • 187 million emails are sent.
  • 38 million Messages are sent.
  • 25,000 GIFs are sent via Messenger.
  • 67 voice-first devices (Amazon Echo, etc.) are shipped.
  • 375,000 apps are downloaded.
  • read more

    May 18, 2018 / / Facebook

    Facebook doesn’t seem to care about the studies that show teens are leaving Facebook.

    Earlier this week, Facebook introduced its Youth Portal.

    Empowering Youth

    Welcome to our Youth Portal. Consider this your guide to all things Facebook: general tips, insider tricks, privacy and safety information, and everything else you need to have a great experience on Facebook. It’s also a space for you to hear from people your age, in their own voices, about the issues that matter to them online.

    Take a look around — these resources were made specifically for you, your friends, and your real-life experiences online and off. read more