Tag: consumer behavior

If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.

Using Social Media to reach your consumers is no longer an option.  Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers. read more

May 16, 2017 / / Digital Marketing

Micro-moments are “intent-rich” moments when “decisions are made and consumer preferences are shaped.” A micro-moment occurs when people look to a device, most likely a smartphone, to “act on a need to learn something, do something, discover something, watch something, or buy something.”  (ThinkWithGoogle)

Consumer behavior has changed dramatically in the past couple of years.  People now reflexively turn to their devices to obtain information. They consult their device to compare pricing when making a purchase, to decide what movie to watch or television show to binge, to communicate with friends and family, to read the news, etc.  To grab their attention, your business needs to reach them in these moments and provide them with something substantive.  These quick, intent-rich moments are when decisions are made and preferences are formed. read more

Social Media Marketing used to be a great way to reach even more people after initially using traditional methods.  It was a terrific adjunct to direct mail, print ads, TV commercials, etc.

However, marketing and advertising have changed dramatically.  Social Media is not an adjunct anymore, it is now the standard for all marketing and advertising strategies.  Print ads and other marketing techniques are now the adjunct to Social Media.

Though there are so many businesses that are not using Social Media at all or not using it correctly. Many don’t understand the power this tool has or the absolute necessity using it has become. read more

August 10, 2016 / / Blogging

Back in the ’80s, when I was in high school, my friends and I got our style savvy from wandering the mall, watching MTV or copying the lead character in a John Hughes movie.  We relied on window shopping, television and movies to determine the latest pair of jeans to purchase, the handbag we had to have and what funky school supplies to buy.

via GIPHY

Social Media has Changed the Paradigm

While our mothers may have struggled to understand our obsession with certain brand names, today, it may be just as hard to understand how certain products become popular so quickly. The answer is Social Media.  People of all ages today rely on Social Media platforms to tell them what is “hot” and what is not. And while TV and celebrity endorsements were once the best way to start a “buzz,” today’s consumers are not interested in paid advertisements or celebrities. They want to hear from “real” people, who are more like them, people who are willing to share their experiences. These people are known as “influencers.” They are perceived to be more authentic and trustworthy. read more