Tag: apps

December 19, 2015 / / Digital Marketing

M-Commerce is “the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.”[1] Many choose to think of Mobile Commerce as meaning “a retail outlet in your customer’s pocket.” (Wikipedia)

This year 6 in 10 Holiday shoppers in the US planned to shop online or on mobile devices.

The 3 groups that are driving mobile commerce are Millennials, Moms and Multicultural shoppers, according to Facebook’s new data.  This group is “younger, more diverse and more focused on mobile.”  (Facebook IQ) read more

November 11, 2015 / / Facebook

Facebook Notifications are how you stay informed and in touch with what is happening in your Facebook world.  Notifications are also becoming a primary way that people learn about things around them.

Today, Facebook has introduced their new app Notify.

Notify “delivers timely notifications about the things that matter to you, from the sources you love, all in one place.” (Facebook Newsroom)

There is a wide variety of information out there and everyone has interests that are important to them, Notify makes it easy to find notifications about the information that matters most to each user.  It provides a “broad selection of great ‘stations’ across a variety of categories.”  (Facebook Newsroom) read more

March 25, 2015 / / Facebook

Facebook debuted a slew of changes coming to the platform at F8, the developer conference, today.  They will soon be launching several new products and features that will make it easier for Users to communicate with people and businesses.

While these changes will make Facebook more user-friendly for the average person, it will definitely offer some advantages for businesses using the platform to market and advertise.

Here is what will be coming soon…

  1. Spherical Videos

Much like Google Maps’ Street View, Facebook will soon support videos shot with 360 degree camera technology.  This will allow viewers to click and drag on the screen to change the perspective they see. read more