Facebook announced today, they are working to make advertising on the platform easier and more successful for all businesses. Thus, they are updating their core business tools, Ads Manager and Business Manager.
The changes will rollout through the year “to help businesses quickly create, manage and analyze ad campaigns.” (Facebook)
Ads Manager Updates
- New features within the Ads Manager will include:
- Streamlined Navigation
- Integrated Search Bar and Filter Bar
- Nested Campaign View
The campaign creation tools will also be updated with a new copy and paste function that will offer more flexibility when creating and building ads. There will also be an auto-naming feature that will make it quicker for businesses to customize campaigns, ad sets, and ad names.