LinkedIn Rolling out Reaction Buttons

LinkedIn has officially announced it is rolling out its own Reaction Buttons, giving users more ways to express themselves.

“One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.

That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.” (LinkedIn)

LinkedIn Reaction Buttons include:

  • Like
  • Celebrate
  • Love
  • Insightful
  • Curious

In addition to liking something posted in your feed you can now “Celebrate” to praise an accomplishment or milestone (i.e. a new job or a work anniversary.)  “Love” can be used to express deep feelings for something or to express support.  “Insightful” is used to recognize an interesting idea or good information.  “Curious” lets users show the desire to learn more about the topic posted.

“We took a thoughtful approach to designing these reactions, centered around understanding which ones would be most valuable to the types of conversations members have on LinkedIn.”  (LinkedIn)

LinkedIn looked at what people were already talking about to better u understand the feedback they wanted to express.  They analyzed the top 1 to 2-word comments people used on the site and the types of posts people were sharing most.  This provided them with the information they needed to formulate the Reactions.  (To learn more about their product principles, research and design of the new buttons see this LinkedIn article from their design team.)

As of April 11, 2019, the Reaction Buttons have started to roll out and will be available to all members in the next few months.

For more information on the new Reactions visit the LinkedIn Help Center.

“As with everything we build at LinkedIn, we will be listening closely to your feedback to understand how you’re using reactions. We hope these reactions help you better connect and talk with your community on LinkedIn!” (LinkedIn)

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!