Just a Few Social Stats to Mull Over

  • 83% of Facebook users are female.1
  • 75% of Facebook users are male.1
  • 91% of Social Media users access Social accounts via mobile devices.2
  • 79% of American internet users are using Facebook, making it the most widely used Social Media platform.3
  • Pinterest drives 25% of all retail website referral traffic.4
  • 93% of Pinterest users use the platform to plan or make purchases.5
  • Snapchat reaches 41% of 18 to 34-year-olds in the US each day.6
  • 71% of consumers who have a good experience with a business on Social Media are more likely to recommend that business to others.7
  • Visual content is more than 40 times more likely to be shared on Social Media than any other content.8
  • In 2015, Facebook influenced 52% of online AND offline purchases.9
  • 94% of consumers do research online before visiting a store10


  1. http://www.pewinternet.org/2016/11/11/social-media-update-2016-methodology/
  2. https://coschedule.com/blog/social-media-statistics/
  3. http://www.pewinternet.org/2016/11/11/social-media-update-2016/
  4. https://www.meltwater.com/sg/blog/35-stupendous-social-networking-facts-and-stats/
  5. https://business.pinterest.com/en/blog/how-pinterest-drives-purchases-online-and
  6. https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics
  7. https://www.dreamgrow.com/21-social-media-marketing-statistics/
  8. https://blog.hubspot.com/marketing/visual-content-marketing-strategy
  9. http://www.thedrum.com/news/2015/04/24/facebook-influences-over-half-shoppers-says-digitaslbi-s-connected-commerce-report
  10. https://kibocommerce.com/blog/2017-consumer-trends-new-research/
Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!