Category: Social Network Marketing

A television show based on graphic novels (comic books) on a cable television station that many people had never heard of becomes an international sensation.

While the concept of a Zombie Apocalypse would seem to appeal to a very small and specific niche, The Walking Dead has captured the attention of the world, making it not only one of the most popular shows on television, but also one of the most popular topics on Social Media Sites everywhere!  So while I will admit to being a rampant fan of the genre, it is the Social Media aspects that have put me in awe of the creative talent that has made The Walking Dead a juggernaut, not only on the airwaves, but in cyberspace. read more

“Blogs require freedom, companies are often afraid of controversy which is why their blogs tend to be boring. Blogs also require newsworthy items; companies don’t have news every day. In the end, not all companies need blogs, especially when what you write has to be approved by several people. Who needs that drama? Leave blogs to those worthy of them.” –S.V.

Here is our response to a comment about the value of a company blog:

While companies may not “need” a blog, most could definitely benefit from one. Here are my answers to those who are hesitant to maintain a company blog…How they can overcome their Fear of the Blog. read more

What is the first thing you do when you get out of bed in the morning?  Brush your teeth – use the washroom – make coffee – let the dog out?

Chances are you don’t do anything before you check your phone.

SOASTA, a mobile testing firm, conducted a 10-city survey of the mobile habits of Smartphone owners.  They found that 84% of people grab their Smartphones as soon as they wake in the morning.

The 10 cities they studied include Los Angeles, San Francisco, Dallas, Houston, Atlanta, Chicago, New York, Boston, Washington D.C., and Philadelphia. read more

October 16, 2013 / / Digital Marketing

Off-line Social networks have been around since cavemen gathered around a fire and told stories to each other. Networking events have been popular with Chambers of Commerce and other business groups for many years.  In the mid-1990’s organized networking or “leads” groups became popular.  These groups met on a regular basis, got to know each other tried to understand what other group members did in order to be able to give and receive referrals.  The idea behind all business networking groups is simple – to increase the reach of the company and generate more business. read more

October 11, 2013 / / SEO

Not to be outdone by Apple’s Siri, Google’s new algorithm update, Hummingbird aims to provide the results to online searchers that best answers their questions.

Since people today tend to search by asking questions rather than using stilted keyword strings, Google is responding by returning results that have the best answers to these questions.  Using a combination of keywords, context and semantics, Google’s latest iteration may be just what the doctor ordered for many companies who have already been writing blog posts and other content geared to the questions they believe people want to ask about their products and services. read more

October 10, 2013 / / Digital Marketing

Some business models have the principal of a start-up company adding his name into every box on his organizational chart.  The idea is that as the business grows, new names will replace the owner’s in those boxes.

The concept of doing things yourself when you have more time than money works if the things you do have a positive impact on the bottom line – in other words, if they are done effectively enough to generate the income needed to provide more money than time.

For example, hiring an accountant to keep an eye on finances, or a clerk who can answer phones and do administrative tasks may actually save both time and money. read more

Are you pinning?  Does your business have a presence and activity on Pinterest yet – if not you should consider getting on this network.  Pinterest has terrific potential for business.  If you are not convinced here are a few reasons why you should be using Pinterest in your Marketing Strategy.



<p style=”text-align: center;”><a href=”” target=”_blank”><img alt=”INFOGRAPHIC Pinterest” src=”” width=”729″ height=”1438″ /></a></p> read more

September 23, 2013 / / Content creation

In the “Dark Ages” before there were on-line games – even before Pac-Man – I played Monopoly.  To me, playing meant moving my little shoe around the board, landing on property, railroads, and Community Chest squares, taking Chances, paying “rent” and going to jail. I wasn’t really interested in spending my money on little squares of property, and even when I decided to buy a property, I didn’t like spending even more money on houses and hotels.   I always ended up paying all of my money to other players, never won and didn’t really like the game.  Ultimately, I convinced my friends to play games like Battleship, Clue and Twister. read more

September 12, 2013 / / Blogging

A couple of years ago we were contacted by a local dog walker.  She was a one-woman operation and spent her days driving to the houses of her clients, caring for their pets.  She had already spent over $1,000 for her website, but her designer had told her up front, “I don’t do SEO.”

Her answer was to hire an SEO company. This company charged her $2,000 a month. They sent her website analytics and made suggestions, including that she have her website optimized for search engines and get on Social sites. read more

September 10, 2013 / / Blogging

Are you still wondering why Social Media is important to a Marketing Strategy?  Are you thinking Content Marketing is just the latest buzzword?  Well, here are a few statistics that will outline how important Social Media and Content are to business and a marketing plan.INFOGRAPHIC B2C

Use this Infographic on your site, copy and paste the code below:

<a title=”The Word Pro can help you with your marketing needs!” href=”” target=”_blank”><img alt=”INFOGRAPHIC B2C” src=”” width=”742″ height=”1344″ /></a> read more