So you finally put your Business on Facebook, after seeing everyone else with a Business Page and seeing the blue square with the ‘F’ in it everywhere you turn. Good for you, you have just put your business on one of the most important marketing sites out there at this time. Now what?
Just having a Facebook Page is not going to do much. Though you have the most beautifully designed Facebook Page and your Business Page has a lovely profile picture custom-made just for the Page, you have a Welcome Landing Tab as everyone has told you this is the key to getting Friends, and you figured out how to organize your Photo Strip to spotlight what you do – terrific, but this is not what is going to generate new customers or create revenue.