Your customers may not have changed…
But the way they make their buying decisions has.
- 85% say Social Networks help them decide what to purchase (IBM Study)
- Companies that blog enjoy 97% more leads than those that don’t. (Hubspot)
Today people are looking for products and services on the Internet – they are reading blogs, using Search Engines and spending a lot of time on the social sites. They want to know which companies their friends “like.” They are hungry for information to validate their buying decisions. In fact, based on a recent Google study, 88% of consumers research before they buy, consulting an average of 10.4 sources.
Marketing success is a moving target. What worked last year – or even last month or last week – may not work today.