Category: Mobile Apps

July 15, 2016 / / Digital Marketing

To say that Pokèmon Go is a sensation would be an understatement. It is unbelievably popular and has infiltrated the mainstream practically overnight.  Over seven million people have the app and businesses can benefit from this phenomenon.  You may wonder how a mobile game app could possibly help a business boost sales, but it can. It was just a matter of time before opportunities to “cash in” were presented.

The Pokémon App was released on July 5 (just about 10 days ago) and has already been downloaded 7.5 million times.  The app now has double the number of daily active users that Snapchat has and surpassed Twitter with active users each day earlier this week. read more

July 12, 2016 / / Mobile Apps

Have you heard of Pokémon Go?  If you login to your Facebook or Twitter account or even turn on a televsion talk show or late night program you will no doubt hear references to the new phenomenon Pokémon Go.

Chances are you have no idea what this is, what it means or why it is important.

What is it?

Pokémon Go is a location-based game that is a downloadable mobile app that was launched by Nintendo just 6 days ago.  It has already increased the company’s value by $7 billion.

The app “uses augmented reality to place Pokémon characters in the real world for users to find and collect.” (AdWeek) read more