March 26, 2019 / / INFOGRAPHIC

“Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.”

Consumers are increasingly making their purchasing decisions based on their feelings rather than logic.  Consumers today are educated and better equipped to research what they don’t know and want to know.  They are also overwhelmed with advertising daily.  Tapping into emotions captures consumers’ attention and breaks through the flood of ads they are inundated with every day. read more

January 11, 2018 / / INFOGRAPHIC

We are nearly halfway through the first month of the new year. Vacations have ended, holiday celebrations are over, it’s time to get to work.

Make 2018 the year your business finally masters Social and Digital Marketing and Advertising.  It’s time to take this seriously and leverage the online tools to your business’ advantage.

If you still have not accepted Social Media or Digital Media marketing, here are a few reasons why you need to change your mind:

Choose Social Networks that work for your audience, if your targeted customers are using Facebook you need to use Facebook.  If your audience is a younger crowd using Snapchat, your business needs to use Snapchat. read more

July 25, 2017 / / INFOGRAPHIC

Domo released its fifth annual “Data Never Sleeps 5.0” infographic.  This informative visual provides insight into consumers’ behavior on the internet.

The infographic details the data generated online every minute on the top applications and platforms.

The report indicates that 90% of all online data was created in the last 2 years, that is 2.5 quintillion bytes of data per day.

A Few Highlights

Text is Tops The Data Never Sleeps 4.0 infographic from last year indicated that 3.5 million text messages were sent every minute. This is a fraction of the text messages sent this year.  15.2 million texts are sent every minute.  This is a 334% increase. read more

January 12, 2017 / / INFOGRAPHIC

Pew Research Center has released their latest findings on Social Media usage.  They report that, today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.

Pew Research Center began tracking Social Media data in 2005.  At that time, only 5% of Americans were using Social Networks.  Six years later, in 2011, the number rose to 50% and today they report that 69% of the public uses some type of Social Media. read more

January 3, 2017 / / INFOGRAPHIC


  • Use Social Networks that work.
  • Be Consistent with updates and activity.
  • Listen to what your audience and customers have to say.
  • Consistently brand your business across all platforms.
  • Know who your target audience and customers are.
  • Stay ahead of your competition.
  • Be visible across all platforms.
  • Provide excellent and timely customer service on the platform of your customers’ choice.
  • Engage with your audience.
  • Communicate a clear message.
  • Be appropriate, avoid religion and politics and anything else that will showcase your business in a bad light.
  • Always be reliable.
  • Establish trust and grow a loyal following.
  • Run a quality advertising campaign every day.
  • Set and track goals.
  • Write and publish a blog to your website weekly.
  • Send weekly newsletter emails.
  • Track your success.
  • Work your plan.
  • Define your strategy.
  • Measure your results.
  • read more

    March 21, 2016 / / INFOGRAPHIC

    Twitter turns 10 today, March 21, 2016.

    INFOGRAPHIC Twitter 2016

    Twitter was created in March 2006 by Jack DorseyEvan WilliamsBiz Stone, and Noah Glass and launched in July 2006.

    “People come to Twitter to connect and engage with their interests.” (Twitter for Business)

    Dorsey introduced the idea for Twitter a using an SMS service to communicate with a small group and the code name for the project was “twttr”.   The site was launched at twttr because the doman name was taken.  Six months after the launch they purchased the domain name and changed the official name to Twitter. read more

    July 20, 2015 / / INFOGRAPHIC

    Parents are Using Social Media and They’re Using it A Lot

    Pew Research Center and the University of Michigan’s School of Information conducted a study to see how parents use Social Media and how the patterns differ between mothers and fathers.

    The study found that 75% of all parents use Social Media.  Both parents use Social Media as a “resource for parenting information.”

    University of Michigan associate professor Cliff Lampe, noted that, “Social network sites like Facebook make it easier to access a broad network of people for both informational and emotional support, and parenting is often a context where we need both.” read more

    June 15, 2015 / / INFOGRAPHIC

    Snapchat is a video messaging application where users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. (Wikipedia)

    Upon downloading the app users then send pictures or short video clips known as “snaps” to one or more friends.  These snaps are visible for only a few seconds.  Users can write or text over the snap with a message of their choice.

    Users also have the ability to create “Stories” by stringing several snaps together.  These stories (snaps) can last around 24 hours on Snapchat, which is beneficial to brands using the platform to market. read more

    April 7, 2015 / / INFOGRAPHIC

    I am embarrassed to admit this, but when hiring a Realtor this past winter I went with a friend.  Unfortunately that friend is not using Social Media.   I have spent years talking to lawyers, insurance agents, home service providers and Realtors about the importance of Social Media Marketing. But since this Realtor was my friend, I failed to research her professional Social Media  presence.

    Once I realized my mistake, and after two friends sent me an article in the Chicago Tribune  about a savvy Realtor, who sold his house by personalizing it on Twitter, I created a Twitter Page for my home ( a.k.a. “Stella Steward”) and post to it daily.  I have also created a Facebook Ad for the house  at  and am paying for the campaign out of my own pocket. (Of course, when the house sells, the realtor will collect her full fee!) read more

    March 30, 2015 / / Hashtag

    While you may have learned the symbol for pound as a child, that sign (#) today is called a hashtag.  And in the world of Social Media, it turns any word or phrase into a searchable link.  It is used so that users on Twitter, Facebook, Instagram and Google Plus can track and join discussions on topics based on hashtagged key words or phrases.

    For example, if you watched the season finale of The Walking Dead last spring (as I did)  and want to see what other fans thought about the end of Season 5 you can type #TheWalkingDeadSeason5  in the Twitter  or Facebook search box to follow the updates about the Season 5 finale, see what other fans thought – and  join the conversation. read more