71% of consumers who have a good experience with a business’ Social Media are more likely to recommend that business to others.
Create a strong Social Media Marketing strategy and run an effective campaign.
Here are 6 things you should be doing to achieve Social Success:
1. Research Updates and Changes
Social Media moves at a fast pace, there are changes to the platforms frequently. It is necessary to keep up with the latest news and information in order to modify your strategy to fit the new requirements. If you don’t keep up with changes your campaign may end up being a waste of time.
2. Dedicate Time Every Day
Social Media is 24/7, it requires constant monitoring and managing. People may be leaving questions or comments on your page and it is necessary for you to answer these requests. Additionally, it is required to post updates daily, if not a few times a day. An active Social account is required for your efforts to achieve success. An abandoned, inactive account reflects poorly on your business.
3. Listen & Interact with Your Audience
Your customers, and potential customers, want to know that you are available to them if they need you. They want to be able to interact with you and your business. It’s is important for you to portray an open, reachable, responsive Social reputation for your customers and potential customers to feel comfortable enough to do business with you.
4. Curate Appropriate & Interesting Content
Posting updates on your Social accounts is more than just putting out a coupon or business update. Your business needs to be the source of all things related to your industry or location. Brand your photos with your logo and create a campaign that reflects your business. Post articles, updates, news related to your industry. Be the main source of information and the specialist in your industry. Create trust and build loyalty.
5. Create Videos
Use videos to communicate your company information. 90% of consumers say video helps them make purchasing decisions. 500,000,000 people watch videos on Facebook every day and 1/3 of the time that people spend online is spent watching videos. Videos will boost your visibility and generate interest in what you do/sell.
6. Measure Your Efforts
It is important to make sure what you are devoting your time to is working for your business. Using insights or a third-party platform analytics is a good way to make sure you are reaching the right people and potentially moving towards converting the audience to paying customers. Measurements can then be used to fine-tune your campaign strategy and make the necessary adjustments.
When done right, Social Media Marketing can be very effective in growing your business.