6 Quick Tips to Achieve Social Success

71% of consumers who have a good experience with a business’ Social Media are more likely to recommend that business to others.

Create a strong Social Media Marketing strategy and run an effective campaign.

Here are 6 things you should be doing to achieve Social Success:

1.    Research Updates and Changes

Social Media moves at a fast pace, there are changes to the platforms frequently.  It is necessary to keep up with the latest news and information in order to modify your strategy to fit the new requirements.  If you don’t keep up with changes your campaign may end up being a waste of time.

2.    Dedicate Time Every Day

Social Media is 24/7, it requires constant monitoring and managing.  People may be leaving questions or comments on your page and it is necessary for you to answer these requests.  Additionally, it is required to post updates daily, if not a few times a day.  An active Social account is required for your efforts to achieve success.  An abandoned, inactive account reflects poorly on your business.

3.    Listen & Interact with Your Audience

Your customers, and potential customers, want to know that you are available to them if they need you.  They want to be able to interact with you and your business.  It’s is important for you to portray an open, reachable, responsive Social reputation for your customers and potential customers to feel comfortable enough to do business with you.

4.    Curate Appropriate & Interesting Content

Posting updates on your Social accounts is more than just putting out a coupon or business update.  Your business needs to be the source of all things related to your industry or location.  Brand your photos with your logo and create a campaign that reflects your business.  Post articles, updates, news related to your industry.  Be the main source of information and the specialist in your industry.  Create trust and build loyalty.

5.    Create Videos

Use videos to communicate your company information.  90% of consumers say video helps them make purchasing decisions.   500,000,000 people watch videos on Facebook every day and 1/3 of the time that people spend online is spent watching videos.  Videos will boost your visibility and generate interest in what you do/sell.

6.    Measure Your Efforts

It is important to make sure what you are devoting your time to is working for your business.  Using insights or a third-party platform analytics is a good way to make sure you are reaching the right people and potentially moving towards converting the audience to paying customers.  Measurements can then be used to fine-tune your campaign strategy and make the necessary adjustments.

When done right, Social Media Marketing can be very effective in growing your business.

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at http://www.socialmediamarketing-help.com and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!