After over a decade into the world of Social Media and business owners still have a hard time allocating funds to marketing and advertising on the Social sites. Traditional marketing is their “go-to” and spending over $10,000 a year on postcard mailers keeps them in their marketing comfort zone.
This is a mistake. Social Media has grown and even with all the controversy surrounding some of the sites it is still the most affordable and effective way to reach a large amount of people.
With traditional postcard marketing it is easy to see that it worked, the consumer gets the postcard in the mail on Wednesday and they call on Thursday to schedule their appointment. While Social Media doesn’t usually show these direct results, it is providing a return on the investment.
A strong Social Media marketing and advertising strategy done properly is helping your business generate leads and make sales, here are 3 reasons how it is facilitating results.
The ultimate goal of Social Media, this is the entire point of Social sites. Interacting with others and connecting with others. Having users see your content, like it, share it, or comment on it is the goal of the daily updates. The more people that see your post and engage with it the more people are aware of your business, who you are and what you do.
Social Media engagement provides online visibility, brand recognition, introduction to a new audience (users’ friends and connections see what they interact with on the platforms,) and SEO.
People are now sharing recommendations and suggestions to their friends and family on the Social platforms. Your customers’ loyalty will help to spread the word about your business and generate more leads and make sales.
Encouraging customers to leave a review on Facebook or share a special offer or referral on Twitter means your customers are marketing for you.
Word-of-Mouth is no longer spoken, it is Tweeted, Pinned, Shared, Posted, and Updated.
3. Website Traffic
Social marketing and advertising is a great way to get people to your website. Focusing updates and ads on content that will encourage users to click through to your site is the, in fact, the goal of Social marketing and advertising.
Sales conversions happen on the website, not on Facebook or Twitter. Social updates and ads are the path to your website. (It becomes the website’s job to convert the sale, the Social campaign gets them there.)
Social updates and ads have very specific targeting options that enable you to really narrow in on people who are most likely to purchase your products/services. You can very specifically target gender, location, interests, buying habits, and more. Additionally, you can target people who have visited your site in the past or who are visiting your competitors’ sites and even those searching for your services online.
Social Media efforts do generate a return, though it may not be immediately visible. A strong Social Media campaign nurtures sales, fosters customer relationships and loyalty, grows warm leads, and provides a steady stream of customers in the long haul, instead of a one-off sale with a postcard.
Social Media marketing and advertising allows your business to reach and connect with people, provide word-of-mouth, direct traffic to your website, more so than any other marketing medium. Reach people actively interested in y our products/services in the location you want and reach them where they are, on Social Media.