Spring has sprung and we are quickly bouncing toward Summer fun. Now is a great time to give your Digital Marketing a good spring cleaning and get ready for the second half of the year.
Here are 3 things you can spruce up to make the rest of 2019 great:
1. Tidy Up Account Profiles.
Refresh your logo and update your profile images, taking care to make sure the images you choose are consistent across your Social and Digital profiles.
Verify your photos are the correct size. Each Social Site has specified image sizes that are properly formatted. For information on the formatting and sizes see Hootsuite’s handy guide for sizing.
Review your account bios and update any information, website links, phone number, hours, etc. Make sure your information is correct and up-to-date and easily found.
2. Organize and Clear Out Your Goals.
Almost half way into the year, it’s a good time to verify your goals are still effective. See what goals you have met (or are meeting) and review goals that aren’t being met. It’s a good time to clear out the goals that are no longer necessary.
As the second quarter nears the end, it is also a good time to establish some new goals for the remainder of this year.
3. Straighten Up Your Strategy.
A brief audit of your current strategy will help you understand what is working and what isn’t working. Review the Social Platforms you are using, verify your advertising budget is achieving results, and decide if anything needs to be changed.
If your efforts on certain Social sites aren’t working, stop using those sites and focus on the sites that are working. Update your advertising messages and see if the budget needs to be increased. Decide how you plan to achieve your updated goals for 2019 and re-adjust your efforts.
Get ready for Summer and make sure you win the rest of the year!