QR Code, or Quick Response Code is a 2-dimensional matrix barcode that is readable with a Smartphone reader, available in any of the App stores (Droid or iOS). The code is a grouping of modules arranged in a square pattern, any information can be embedded in the code and when read by the App it opens on the phone supplying the reader information or direction to a website.
QR Codes were initially used to tracks stock in vehicle manufacturing and are now being used on a larger scale including commercial tracking applications. Realtors began using QR Codes in advertising and on sale signs and paperwork, directing potential buyers to a website with the complete home listing.
QR Codes are widely used on the East and West Coasts and have made their way to the Chicago area, however while used by larger companies, QR Codes are still not used in mainstream media and marketing just yet here in the Chicago and its suburbs.
Because QR Codes are still relatively new the wow factor is still present. The general public takes in interest in learning what a QR Code is and it is definitely a conversation piece that generates a high level of interest.
Small Businesses in Chicago and its suburbs could benefit from this heightened interest and should be using QR Codes in their advertising. Here are a few ideas of how QR Codes could benefit your business:
- Attract More Visitors to Your Website – Place a QR Code with your website URL on print advertising pieces and get more people to visit your website. The QR Code with your website URL allows QR Readers to scan the code and your website will automatically open on the Smartphone or Reader. Providing the users the ability to have all of your business information in their hand.
- Add More Facebook Friends – Place a QR Code with your Facebook Page as the link and grab all customers entering your business location, requesting a Like on your Facebook Page right then and there. Rather than hope customers will leave and go home to Like your Facebook Page, it can be done right at that very moment, adding more Friends to your Facebook Page.
- Provide a Coupon or Deal – Place a QR Code with a coupon in your storefront, on Facebook, on your Website, in your print advertising, etc. Upon reading the code a coupon will open on the phone, instant gratification for consumers, and everyone loves a deal.
- Share A Lot of Information in a Small Space – Use a QR Code to direct consumers to a link that provides more information than you can share in a print ad, in an email, etc. If you are selling a specific item or detailed service, using a QR Code provides all of the information to consumers without having a lengthy printed form or sign, and the best part is they can walk off with the information at no additional cost to you and the convenience of being able to read it when they desire.
If you are a small business in the Chicago area you would be wise to lead the way in utilizing QR Codes in your marketing and advertising pieces. Use of the QR Codes will not only help convey more information on your business, it will create a buzz and interest in you and what you do.