My business partner and I attend many networking functions and are often asked to speak about Social Media Marketing. The number one question we are always asked is, “why do I need to put my business on Facebook”, usually followed by “Don’t tell me it’s because it’s where my customers are!”
Here are a few reasons your business would benefit from a presence on Facebook.
5. In the near future we will no longer search for products and services they will find us via social media.
4. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily!
3. There are over 900 million objects that people interact with (Pages, groups, events and community pages)
2. 90% of people trust recommendations from people they know and 70% of people trust consumer opinions posted online
The #1 reason you need your business on Facebook – Because your clients are there!
The conversation is happening without you, your clients and potential clients are on Facebook and using it to their advantage. Your competition is also there, don’t you think you should be there too?
Having a presence on Facebook, interacting with your clients and potential clients and sharing in the discussion can only be beneficial to your business and add to your marketing strategy. While there are over 6 million people in the Chicago area on Facebook and numerous Facebook Business Pages this marketing tool is still basically in its beginning stages.
Establishing your presence on Facebook and building up a following now will only benefit your business in the long run. Social Media Marketing is the new must-have marketing tool. Why would you not want to use this to your advantage?
It is where your customers are, shouldn’t you be there too?