Using Hashtags on Business Instagram Account

hash·tag – noun

(used on social media sites such as Instagram) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

“spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them”

Hashtags were created by Twitter to organize content and allow for better searching on the site.  Other sites quickly picked up the hashtag craze and now most sites feature hashtags to organize content and provide search parameters to find topics and interests.

Hashtags can be beneficial for business when used the right way.

Hashtags can provide an easy way for potential customers to find your business on Instagram, they allow you to track performance of your brand and they have the capability to increase your engagement by up to 50%.

While hashtags provide some great benefits on Instagram, there is a downside.  Using hashtags incorrectly can harm your campaign.

A few rules to follow when using hashtags on Instagram include:

  • Do not overuse hashtags in your posts.
  • Hashtags must be relevant to the image you are posting.
  • Use of irrelevant hashtags are viewed as spam.
  • Hashtags should be easy for followers to remember.
  • Hashtags should be easy to track.
  • Do not use generic hashtags.

Business use of Instagram is vastly different than personal use.  Personal users often post numerous hashtags and are not following any guidelines.  They aren’t trying to sell a product, they are interacting with friends.

Businesses on any Social Media must remember that appearing too salesly or not offering value to their followers will harm their business on the site, potentially losing followers.  People do not want to be sold to, they want to interact and engage and learn.

Don’t be so eager to generate new followers or push your products/services that you lose sight of what Social Media Marketing is all about.  It is about providing a good Content Marketing Strategy so that your audience will engage with your business, provide word-of-mouth, and perhaps buy what you are selling.

Laura Donovan Written by:

For nearly 10 years I have been helping businesses of all types use the power of social networks to achieve their marketing and sales goals. As a Social Media Director, Content Manager and Digital Media Marketer I have used a variety of platforms including Facebook, Pinterest, LinkedIn, Twitter, Google Plus, Instagram, Snapchat and YouTube. I focus on developing and executing a strategy that best fits each client while measuring and monitoring analytics and metrics to ensure benchmarks are met, researching industry trends as well as social influencers, working toward achieving SEO and branding through the appropriate social platforms, blogging, paid acquisition and email. I have a Bachelor’s Degree in Communications, experience with management, customer service, creativity and vision with strong analytic skills. I understand the platforms and their differences and know how to help a business succeed on Social Media and keep current on social marketing trends and best practices. I have enjoyed working with many different companies including Sharp Electronics, Mary Kay, Inc., Re/Max, Nationwide Insurance, State Farm, Northern Insurance and many more across the country. See more about the services my company offers at and connect with me: @LauraDonovan or @TheWordPro on Twitter, @TheWordPro on Instagram and like my Facebook Page at /TheWordPro Thanks for stopping by to read my blog!