Tag: youtube

September 12, 2018 / / Content Marketing

  • Content marketing gets 3 times more leads than paid search advertising.
  • 47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep.
  • Visual assets are the single biggest content contributor when it came to social media in 2017
  • 100 million hours of video content are watched on Facebook daily.
  • 20% of people will read the text on a page, but 80% of people will watch a video.
  • After watching a video, 64% of users are more likely to buy a product online.
  • Studies show that people can recall 65% of the visual content that they see almost three days later.
  • read more

    June 28, 2018 / / Social Media

    Around 7 out of 10 Americans use Social Media. They use the Social platforms to get their news, share information, connect with friends and family, and for entertainment.

    Pew Research Center began tracking Social Media usage in 2005. At that time, 13 years ago, only 5% of American adults used Social Media.

    Social Media usage by American adults is now at 69%. This is a marketing and advertising medium businesses can no longer ignore.

    Social Media usage by adults in the USA:

    • 73% use YouTube.
    • 68% use Facebook.
    • 35% use Instagram.
    • 29% use Pinterest.
    • 25% use LinkedIn.
    • 24% use Twitter.

    Break down of the top three platforms and usage as follows. read more

    May 31, 2018 / / internet

    Life moves fast, it moves even faster online. “Now that the internet can easily be accessed worldwide, the data transmitted online each second is overwhelming.” (Digital Information World)

    Lori Lewis and Chadd Callahan of Cumulus Media compiled data for several online sites and apps detailing what happens in a minute.

    Every 60 seconds:

  • 973,000 log in to Facebook.
  • There are 3.7 million search queries on Google.
  • 481,000 Tweets are Tweeted on Twitter.
  • 266,000 hours are watched on Netflix.
  • There are 1.1 million swipes on tinder.
  • 174,000 users scroll through the Instagram feed.
  • 4 million Snaps are created on Snapchat.
  • 3 million videos are viewed on YouTube.
  • $862,823 is spent online.
  • 18 million text messages are sent.
  • 187 million emails are sent.
  • 38 million Messages are sent.
  • 25,000 GIFs are sent via Messenger.
  • 67 voice-first devices (Amazon Echo, etc.) are shipped.
  • 375,000 apps are downloaded.
  • read more

    March 27, 2018 / / Social Media

    YouTube!

    Pew Research Center conducted a study of 2,000 U.S. adults in early 2018.  The study found that YouTube dominates Social Media use, with 73% of all U.S. adults using the platform.  Facebook garnered second place with 68% of Americans using their platform.

    Social Site use by U.S. adults ranks as follows:

    • 73% use YouTube.
    • 68% use Facebook.
    • 35% use Instagram.
    • 29% use Pinterest.
    • 27% use Snapchat.
    • 25% use LinkedIn.
    • 24% use Twitter.

    Among all U.S. adults, Facebook remains the most widely “used” platform.  Nearly three-quarters of the 68% users are using site daily.

    Younger U.S. adults, age 18 to 24, tend to embrace a variety of Social platforms. Of the 18 to 24-year-old group: read more

    July 25, 2017 / / INFOGRAPHIC

    Domo released its fifth annual “Data Never Sleeps 5.0” infographic.  This informative visual provides insight into consumers’ behavior on the internet.

    The infographic details the data generated online every minute on the top applications and platforms.

    The report indicates that 90% of all online data was created in the last 2 years, that is 2.5 quintillion bytes of data per day.

    A Few Highlights

    Text is Tops The Data Never Sleeps 4.0 infographic from last year indicated that 3.5 million text messages were sent every minute. This is a fraction of the text messages sent this year.  15.2 million texts are sent every minute.  This is a 334% increase. read more

    March 9, 2017 / / Video Marketing

    Video is a crucial, necessary, and important part of any marketing strategy.  In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion rates.

    Data also suggests that consumers who watch a video online are 46% more likely to research the products they see in the video and more than 50% of consumers use video on their smartphone in order to make purchasing decisions.   Generation Y shoppers are 264% more likely to share product videos when shopping online. read more

    September 14, 2016 / / YouTube

    The reports were true, YouTube has launched its very own social network.  The company announced yesterday, September 13, that they had launched YouTube Community.

    Per the YouTube Creator Blog, “Your bond with your viewers is deep. You’ve grown up together, laughed together, and done incredible things together, from shifting attitudes about gay rights to volunteering millions of dollars toward important charitable causes. Today, we’re introducing a beta version of a new product to help strengthen the bond between you and your viewers, called YouTube Community.” read more

    February 16, 2016 / / Facebook

    Social Media is an important part of an auto dealer’s marketing plan. 69% of people who use Facebook in the auto purchasing process said that a friend’s favorable post about a dealership positively impacted their opinion of that dealership and 45% of Millennials in the US do most of their car-buying research on mobile.

    A study of auto dealers and how they use social media and consumers who purchased a vehicle in the last 6 months found that:

    • There is a 43% chance that consumers will search Facebook for local dealers
    • There is a 59% chance that consumers will trust reviews from Facebook Friends
    • There is a 45% chance that consumers will view Dealer updates in their News Feeds

     Is Your Facebook Page Stuck in 2009? 

    In 2009 Facebook had 150 million members and had just added a “like” button on Business Pages.  Social Media experts were telling people that Facebook should not be used to sell things and that posting too often would annoy people. read more

    February 2, 2016 / / Content Marketing

    Understand Your Product

    No matter how conversant you are with your products and/or services, you probably are not “selling” what you think you are. For example, if you are selling replacement windows, you are not selling a simple window – you may be selling a way for homeowners to save money on energy bills, or allowing a better view out the window, or a way to keep a draft out of a child’s room.  In other words, you are selling the benefits of your products.

    Understand Your Customer

    Once you have articulated the benefits of your products, it is time to target the people, who will be interested in those features.  For example, if you are selling windows, it might be smart to target people with older homes, or at least have an argument ready for new homeowners, who are allocating most of their funds to furnishing and decorating a new home. read more

    September 30, 2015 / / YouTube

    Not to be left out, YouTube is introducing Shopping Ads, following the lead of Pinterest, Instagram and Google, YouTube viewers will be able to make purchases directly from a YouTube video.

    Previously, YouTube allowed shopping from a company’s own video, but this fall the shopping links will appear on any video that allows it.

    YouTube CEO Susan Wojcicki announced during Advertising Weeek this past Tuesday that “the video-sharing giant will roll out YouTube Shopping Ads this fall, a feature whereby product ads with direct links to buying options will be placed throughout the site’s videos.” (New York Times) read more