Domo released its fifth annual “Data Never Sleeps 5.0” infographic. This informative visual provides insight into consumers’ behavior on the internet.
The infographic details the data generated online every minute on the top applications and platforms.
The report indicates that 90% of all online data was created in the last 2 years, that is 2.5 quintillion bytes of data per day.
A Few Highlights
Text is Tops – The Data Never Sleeps 4.0 infographic from last year indicated that 3.5 million text messages were sent every minute. This is a fraction of the text messages sent this year. 15.2 million texts are sent every minute. This is a 334% increase.
Video is a crucial, necessary, and important part of any marketing strategy. In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion rates.
Data also suggests that consumers who watch a video online are 46% more likely to research the products they see in the video and more than 50% of consumers use video on their smartphone in order to make purchasing decisions. Generation Y shoppers are 264% more likely to share product videos when shopping online.