Tag: youtube marketing

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FACEBOOK

  • 23 Billion Active Users
  • Used by All Ages
  • 53% Female
  • 1 to 2 Updates per Day
  • Content Type: Text, Links, Images, Video

Benefits:

Great for local promotion of events/services/products, builds community, finds new audiences

Challenges:

Organic reach is low, paid advertising is beneficial

INSTAGRAM

  • 1 Billion Active Users
  • Largest Demographic: 18 to 29-year-olds
  • 68% Female
  • One Update a Week
  • Content Type: Image and Video

Benefits:

Great for Visual brands and making connections with new and existing customers.

Challenges:

Creativity required.

LINKEDIN

  • 590 Million Active Users
  • Largest Demographic: 25 to 54-year-olds
  • 56% Male
  • 1 to 2 Posts per Day
  • Content Type: Text with Image

Benefits:

B2B lead generation, recruiting.

Challenges:

Become a thought leader in your industry.

PINTEREST

  • 250 Million Active Users
  • Median Age: 40
  • 80% Female
  • 30 Pins per Day
  • Content Type: Images

Benefits:

Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads read more

March 9, 2017 / / Video Marketing

Video is a crucial, necessary, and important part of any marketing strategy.  In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion rates.

Data also suggests that consumers who watch a video online are 46% more likely to research the products they see in the video and more than 50% of consumers use video on their smartphone in order to make purchasing decisions.   Generation Y shoppers are 264% more likely to share product videos when shopping online. read more