Tag: yelp

August 7, 2019 / / Social Media
  • Do you have a Yelp profile?
  • Do you have Yelp reviews?
  • Do you get constant calls and emails from Yelp Sales Reps offering help to “boost your visibility” on Yelp?

If you have wondered if it’s worth it or not, you need to judge for yourself.

What is Yelp

Yelp is a business directory service and crowd-sourced review form designed to help local businesses by publishing crowd-sourced reviews about businesses. (Wikipedia)

Allowing consumers to view reviews and make purchasing decisions based on these reviews.

Yelp by the Numbers

  1. 35 million unique visitors, on average, visit the site monthly.
  2. Over 184 million reviews were written on yelp (by the end of Q1 2019.)
  3. 45% of consumers say they are likely to check reviews on Yelp before visiting a business.

The five most reviewed business categories on the site are:

  1. Restaurants
  2. Home and Local Services
  3. Beauty and Fitness
  4. Arts and Entertainment
  5. Events

How consumers find reviews on Yelp:

  • 75% use the Search feature.
  • 21% look up the business directly.
  • 1% link to reviews through email.
  • 94% find reviews via Social Media (46% of these people find the links on Facebook.)
  • 03% find business reviews via display advertising.

Pros

Claiming your business profile is free.  Once claimed you can upload photos, menus, services, address, phone number, etc.  You can also add links to your website and Social Media profiles. read more

July 27, 2016 / / Facebook

Facebook Business Pages provide a lot of tools and features to help a business grow and generate new revenue.  Business Pages offer a place for consumers to connect with the business and other consumers.

In addition to a business sharing information and news through daily updates, the Business Page also allows a place for customers to ask questions and receive answers, communicate their experience with the products/services, voice their negative experience and share their positive experiences.

Here are 4 reasons you need to start paying a lot more attention to Facebook reviews: read more

January 6, 2016 / / Advertising

Facebook has a secret.  If you own a service company, you should really know about it.

Search Engine Land discovered an area on Facebook (desktop only) called “Facebook Professional Services.”  This area lists local businesses and service companies with user reviews, all in one place.

Facebook has not formally announced this feature, and a Facebook spokesperson emailed Search Engine Land saying “We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.” read more