After over a decade into the world of Social Media and business owners still have a hard time allocating funds to marketing and advertising on the Social sites. Traditional marketing is their “go-to” and spending over $10,000 a year on postcard mailers keeps them in their marketing comfort zone.
This is a mistake. Social Media has grown and even with all the controversy surrounding some of the sites it is still the most affordable and effective way to reach a large amount of people.
With traditional postcard marketing it is easy to see that it worked, the consumer gets the postcard in the mail on Wednesday and they call on Thursday to schedule their appointment. While Social Media doesn’t usually show these direct results, it is providing a return on the investment.