Tag: twitter

July 13, 2018 / / Social Media
  • 83% of Facebook users are female.1
  • 75% of Facebook users are male.1
  • 91% of Social Media users access Social accounts via mobile devices.2
  • 79% of American internet users are using Facebook, making it the most widely used Social Media platform.3
  • Pinterest drives 25% of all retail website referral traffic.4
  • 93% of Pinterest users use the platform to plan or make purchases.5
  • Snapchat reaches 41% of 18 to 34-year-olds in the US each day.6
  • 71% of consumers who have a good experience with a business on Social Media are more likely to recommend that business to others.7
  • Visual content is more than 40 times more likely to be shared on Social Media than any other content.8
  • In 2015, Facebook influenced 52% of online AND offline purchases.9
  • 94% of consumers do research online before visiting a store10

Sources:

http://www.pewinternet.org/2016/11/11/social-media-update-2016-methodology/ https://coschedule.com/blog/social-media-statistics/ http://www.pewinternet.org/2016/11/11/social-media-update-2016/ https://www.meltwater.com/sg/blog/35-stupendous-social-networking-facts-and-stats/ https://business.pinterest.com/en/blog/how-pinterest-drives-purchases-online-and https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics

https://www.dreamgrow.com/21-social-media-marketing-statistics/ read more

June 28, 2018 / / Social Media

Around 7 out of 10 Americans use Social Media. They use the Social platforms to get their news, share information, connect with friends and family, and for entertainment.

Pew Research Center began tracking Social Media usage in 2005. At that time, 13 years ago, only 5% of American adults used Social Media.

Social Media usage by American adults is now at 69%. This is a marketing and advertising medium businesses can no longer ignore.

Social Media usage by adults in the USA:

  • 73% use YouTube.
  • 68% use Facebook.
  • 35% use Instagram.
  • 29% use Pinterest.
  • 25% use LinkedIn.
  • 24% use Twitter.

Break down of the top three platforms and usage as follows. read more

April 11, 2018 / / Social Media

Hopefully your taxes are done (or will be off your “to-do” list very soon,) the weather is warming up, days are getting longer, and Spring has sprung.  It’s time to do a bit of Spring cleaning, but while you are cleaning out closets and vacuuming under the sofa, stop and take a moment to give your Social Media business accounts a good cleaning too.

It’s a new season, a new quarter and it’s time to assess your business specials, any changes in services, etc.

FACEBOOK

Update Cover Photo – The cover photo is the first thing visitors to your Page see, it’s time to give it a refresh.  Update the photo or add a video, business Pages have the ability to post a Facebook Cover video.  This will really give your Page a new look. read more

March 27, 2018 / / Social Media

YouTube!

Pew Research Center conducted a study of 2,000 U.S. adults in early 2018.  The study found that YouTube dominates Social Media use, with 73% of all U.S. adults using the platform.  Facebook garnered second place with 68% of Americans using their platform.

Social Site use by U.S. adults ranks as follows:

  • 73% use YouTube.
  • 68% use Facebook.
  • 35% use Instagram.
  • 29% use Pinterest.
  • 27% use Snapchat.
  • 25% use LinkedIn.
  • 24% use Twitter.

Among all U.S. adults, Facebook remains the most widely “used” platform.  Nearly three-quarters of the 68% users are using site daily.

Younger U.S. adults, age 18 to 24, tend to embrace a variety of Social platforms. Of the 18 to 24-year-old group: read more

October 16, 2017 / / Social Media Marketing

Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.

However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line.  Here are 5 things a business should not do while using Social Media to promote their products/services.

1.    Only Posting Promotional Material

Some business owners are under the impression that a business account on Social Media should only be used to promote their business. Your audience does not use Social Media to only get direct sales messages, while they are using Social Media to research their purchases, they want to do it on their own time.  If you are only posting sales messages and not providing useful and informative updates they will likely leave your page or turn off your updates. read more

September 27, 2017 / / Twitter

Today some lucky Twitter users were excited to find they had the ability to Tweet with 280 characters instead of 140.

Last January, Twitter CEO Jack Dorsey addressed the possibility of increasing the character count for Tweets.

When Twitter began they implemented a 140-character restriction.  This reflected fitting into a single SMS message.  The limited character count stuck and inspired us all to whittle down our thoughts into brief messages that fit this requirement.  It also inspired us to be creative in getting our thoughts out into such a short message. read more

June 14, 2017 / / Twitter

Twitter really wants your business to make Father’s Day great.

Father’s Day is Sunday, June 18 (in the United States), it is a great time for businesses to make the most of this “holiday” to find shoppers looking for great gifts for dear old dad.

Hoping to help businesses capitalize on the momentum Facebook had with Mother’s Day (Mother’s Day 2017 “drove more posts in a single day than any other topic on Facebook in the last year.”)

Twitter has provided some tips and tricks related to Hashtags and Keywords, so you can make the most of your Social Campaign and make Father’s Day great for your business, as well as Dads across the country. read more

Social Media is one of the top online activities.Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days. read more

If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.

Using Social Media to reach your consumers is no longer an option.  Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers. read more