Tag: twitter marketing

In case you don’t want to view the video:

FACEBOOK

  • 23 Billion Active Users
  • Used by All Ages
  • 53% Female
  • 1 to 2 Updates per Day
  • Content Type: Text, Links, Images, Video

Benefits:

Great for local promotion of events/services/products, builds community, finds new audiences

Challenges:

Organic reach is low, paid advertising is beneficial

INSTAGRAM

  • 1 Billion Active Users
  • Largest Demographic: 18 to 29-year-olds
  • 68% Female
  • One Update a Week
  • Content Type: Image and Video

Benefits:

Great for Visual brands and making connections with new and existing customers.

Challenges:

Creativity required.

LINKEDIN

  • 590 Million Active Users
  • Largest Demographic: 25 to 54-year-olds
  • 56% Male
  • 1 to 2 Posts per Day
  • Content Type: Text with Image

Benefits:

B2B lead generation, recruiting.

Challenges:

Become a thought leader in your industry.

PINTEREST

  • 250 Million Active Users
  • Median Age: 40
  • 80% Female
  • 30 Pins per Day
  • Content Type: Images

Benefits:

Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads read more