Tag: traditional marketing

March 6, 2019 / / Digital Marketing

According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year.  Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion.

It is probably no surprise that the biggest players in digital advertising are Facebook and Google with a combined market share of 60 percent.  However, Amazon continues to challenge these giants with an expected ad growth of more than 50% in 2019. Notably, mobile advertising will continue its rise with its share of digital ad spending, totaling around $87 billion. read more

Social Media is one of the top online activities.Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days. read more

If you own a business, run a marketing department, or rely on the public to generate sales you need to understand that Social Media marketing and advertising can no longer be ignored.

Social Media is no longer a “technology” that we use, it is a cultural shift.

Using Social Media to reach your consumers is no longer an option.  Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is likely losing out on an entire group of consumers. read more

June 29, 2016 / / Inbound Marketing

One summer day, my mother piled us into the car and said we were going someplace “different.”  My little brother didn’t skip a beat and said, “I hate different.”  My mother answered, “I know you do, Steve.”  But that day “different” meant going to the beach. Different wasn’t so bad.

We talk to a lot of small business owners about marketing.  We know that the way people choose products and services has changed dramatically over the last few years.  This is, in large part, due to technology and the growing numbers of people, who have never known a time without the Internet.  (Millennials now outnumber Baby Boomers; they are entering their thirties with children of their own.)  We also know that even Baby Boomers see the value of the Internet and social media when seeking the best purchasing options. In fact, social media is the first stop for 93% of shoppers. read more

We were recently contacted by a small business in our area requesting Social Media Marketing and Advertising Services.  We were 1 of 3 companies vying for their business and my firm was the smallest.

One of the three companies had just done a website for this business.  This company is an old, well-known group that used to specialize in print phone books.  Having lost the bulk of that business to online marketing they have established website services, printing services and Social Media services all while still promoting their original services. read more

Pew Research Center recently published their results comparing Social Media usage over the last 10 years. Their results reveal just how much social networking sites have affected our lives.  In 2005, only 7% of Americans were using social networking, and most of them were youngsters. Ten years later 71% of all Americans with Internet access are active on Facebook.

The number of senior citizens who use Social Media has tripled since 2010. But it is the usage by younger adults that has soared:  90% of young adults (18-29) are active on social media; up almost 800% from 2005; for those 30-49 usage has increased by almost 1,000%. read more

October 29, 2015 / / Social Media

The political landscape has been turned upside down.  We have had the equivalent of a 10.0 earthquake.  Political insiders are out and outsiders are in.  And while we can argue about why, many voters are tuned in to the ultimate political outsider, Donald Trump.

Social Media Takes a Front Seat

Mr. Trump understands how to leverage traditional media by making outrageous statements and then sitting back to let the political pundits to not only report the statements, but to pick them apart and gleefully wait for the fallout that never seems to come.  He knows how to get publicity without spending a dime on paid media. read more

October 25, 2015 / / Digital Marketing

Consider that many business owners and marketing managers are over 40.  If they graduated college around 1990, they were educated in a world without websites. (The first commercial website was published in 1990; by the end of 1991 there were 10.)  While the first cell phone went on sale in the U.S. in 1983, it wasn’t until the early 2000’s that phones were capable of Internet access.  In 1990 Mark Zuckerberg was 6 years old.  The digital revolution was just beginning.  Is it any wonder that many business owners and marketing managers are struggling to keep up? read more

As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing.  Many are now on the hunt for Social Media Marketing professionals.

The problem is that many are still mired in the old marketing paradigm.  They want to hire an employee to sit in a cubicle from 9-5 and “do” Social Media marketing. They are trying to fit a round peg into a square hole. read more

March 26, 2015 / / Digital Marketing

My aunt, who has been retired in Florida for over 20 years, just got her first smart phone.  I know this because she mentioned it on her Facebook Page.  My mother’s retired friend, who used to think that Facebook was silly just “friended” me. Her 10-year-old granddaughter has been texting her from her new smart phone while on vacation in Disneyland.

Technology is not only rapidly changing, but is being adopted by all segments of the population.  Today, more people access the Internet from their mobile devices than from their computers.  People are spending more time on Social Media than watching TV – some more than sleeping.  (An Accenture survey found that consumers spend an average of 6 to 6-1/2 hours a day using digital devices for personal activities.) read more