Tag: social selling

Since the inception of Social Media Marketing many business owners think they can manage the strategy themselves and that by posting anything to their page, especially company related content, will generate good engagement and reach.  Mistakenly thinking that just keeping the page active will keep their audience interested.

Not true!

Adobe recently conducted a study of 1,000 consumers in the U.S. that outlines what annoys these folks most about the content businesses are sharing socially. They found that 3 out of 5 people experiencing one of the situations below would prevent them from making a purchase. read more

November 5, 2018 / / Social Media

Social Selling: Using Social Media to interact directly with sales prospects by providing value through thoughtful content and question answering, until the prospect is ready to buy. (Hubspot)

Social Selling removes intrusive direct sales from the equation, no more cold calls or sales pressure, especially when the prospect doesn’t want to be sold to or interrupted.  It uses Social Media to interact and engage with prospects on their terms.

Social Media is often misunderstood by business owners and sales people, thinking the hard sell is what will convert people fast.  Using Facebook or Pinterest to push your products or services with only sales updates is a surefire way to turn people off your accounts and stop following, ensuring no one will receive your message, sales announcement or not. read more

53% of small businesses say that Social Media Marketing is the number 1 source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page.

Increase those leads with an active Social Media presence.  Whether you aren’t posting enough, or you are posting the wrong things, here are 4 tips to help your business use Social Media correctly.

1.    Use the Right Platform(s)

There are several Social sites to choose from and keeping active, with the right message and content, on all of them can be a daunting task. However, each site tends to have a variety of users and different audiences.  Not all Social platforms may be relevant to your business.  Select the sites that will work best for your business and what you are selling and focus your efforts there. read more

If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing?

If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers every day, every week, every month, and every year.

Businesses without a strong Social presence are at risk of not only losing customers and future customers, but they could be harming future growth.

Social Matters

Social Media is an extension of your business.  When you have an account that isn’t active your information doesn’t stay in front of people daily, while other businesses may be in front of them, who do you think they will think of first when they need to make a purchase? read more

If you want to sell your products online, you need to be using Social Media appropriately and aggressively.

In this new world of marketing and advertising consumers expect that eCommerce companies will be on Social Media, so if you want your business to survive you must be there.

It’s time to get in the game, and if you want to win you need to be the best.

Why You Need to Play the Game

Social Media activity is expected these days.  Businesses need to be where their consumers are, and their consumers are using Social Media.

  • Nearly 70% of all online adults are using Social Media.
  • 75% of Social Media Users made an online purchase in the past year (compared to only 46% of non-Social Media users.)
  • 37% of all consumers use Social Media to get more information about products and services.
  • 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  • In 2015, Facebook influenced 52% of consumers’ online and offline purchases.

Every single one of these statistics has increased in the past several years.  Additionally, Social Sites are growing in both popularity and in usage. Social Media isn’t going anywhere, it’s become more important. read more

April 11, 2016 / / Social Media

It seems that every time I open my Facebook News Feed I get the same ad for a local realtor.  Her ads are nothing but her picture with text that says, “If you are ready to buy or sell, contact me.” The ad does not specify that she is a Realtor. (If I didn’t know her I might now know what she is selling.)

A Millennial blogger recently published an open letter to real estate agents and states:

“Finding a real estate agent I can trust is difficult. And no, seeing your face on a billboard or a bus bench isn’t going to help.”

(REthink)

Using a headshot with a generic message is no longer enough for any homebuyer today, and this is especially true for Millennials. read more