Tag: social networking

“Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.” (Wikipedia)

If your friends jumped off a bridge would you jump off too?  Psychology says you would.  Social Proof is a psychological phenomenon where people assume the actions of others to reflect the right behavior for certain situations. read more

July 31, 2019 / / Facebook

Facebook is still the Social Networking Goliath, for most businesses it is the main platform used in a marketing strategy, and for good reason.

Here are a few updated stats to show that Facebook has not slowed down its effort to permeate our lives and some very good reasons to start using Facebook to market.

Facebook Mission:

“Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” read more

July 16, 2019 / / Google

After shuttering its Social Networking platforms Orkut, Google Buzz, and Google +, Google has recently announced it has plans to launch a new Social Networking app.

Introducing, Shoelace, an app that aims to bring people together in real-life, not just digitally, through common interests and activities.

What is Shoelace

“Shoelace is a mobile app that helps connect people with shared interests through in person activities. It’s great for folks who have recently moved cities or who are looking to meet others who live nearby.” (Shoelace) read more

April 23, 2019 / / LinkedIn

LinkedIn has officially announced it is rolling out its own Reaction Buttons, giving users more ways to express themselves.

“One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.

That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.” (LinkedIn) read more

April 2, 2019 / / Google Plus

It’s the end of an era today, Google + is finally done.  April 2, 2019 is the day Google has officially shut down its venture into Social Networking with the end of Google +.

Creation of new accounts was disabled in February, and current Google + profiles were able to grab their information, images, saved items until today, when the platform will begin deleting all content.

“On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. read more

February 4, 2019 / / Google Plus

As we reported in October 2018, Google is phasing out it’s Social Networking Platform, Google +.

Businesses need to understand that just because Google + is no longer an option for marketing, branding, and improving SEO, there is an alternative.

Google My Business

Introduced in 2014, Google rolled out a way to manage a Business Profile (or at the time it was called a Business Listing.)  The Google My Business dashboard provided a basic homepage with an info page and an insights page.

However, now that Google + is no longer a Social Marketing option, Google My Business has improved the dashboard and now provides several new features that will help businesses manage their Google information and post updates. read more

November 5, 2018 / / Social Media

Social Selling: Using Social Media to interact directly with sales prospects by providing value through thoughtful content and question answering, until the prospect is ready to buy. (Hubspot)

Social Selling removes intrusive direct sales from the equation, no more cold calls or sales pressure, especially when the prospect doesn’t want to be sold to or interrupted.  It uses Social Media to interact and engage with prospects on their terms.

Social Media is often misunderstood by business owners and sales people, thinking the hard sell is what will convert people fast.  Using Facebook or Pinterest to push your products or services with only sales updates is a surefire way to turn people off your accounts and stop following, ensuring no one will receive your message, sales announcement or not. read more

May 31, 2018 / / Facebook

Facebook Stories are a visual way to share content, it is a feature that adds filters and effects to images, photographs, or videos on your phone.  Rather than just posting these images to Facebook, they are posted to the Stories section of Facebook App and are only available on mobile devices.

The Stories are shared only to specific people the user choses, through direct sharing.  Friends receiving Stories are only able to view it once.  Once the story ends, the image or video will no longer be visible. read more

May 18, 2018 / / Facebook

Facebook doesn’t seem to care about the studies that show teens are leaving Facebook.

Earlier this week, Facebook introduced its Youth Portal.

Empowering Youth

Welcome to our Youth Portal. Consider this your guide to all things Facebook: general tips, insider tricks, privacy and safety information, and everything else you need to have a great experience on Facebook. It’s also a space for you to hear from people your age, in their own voices, about the issues that matter to them online.

Take a look around — these resources were made specifically for you, your friends, and your real-life experiences online and off. read more

April 9, 2018 / / Facebook

I realized that Facebook would be a gamechanger for marketing when I joined. As with most folks, I added the information that I was comfortable sharing.  For example, I indicated that I was a bird watcher and artist.

When I opened my news feed and found an ad for a birding event in my area.  I called a friend, who hadn’t heard about the event. We decided to go.  Later, there was an ad for a company called Cheap Joe’s. It offered art supplies at discounted prices.  I bought a tube of paint and have been a satisfied customer ever since.  Without Facebook, I may never have known about these things. I understood that I was “targeted.” I am okay with that type of targeting. read more