Tag: Social network marketing

July 31, 2019 / / Facebook

Facebook is still the Social Networking Goliath, for most businesses it is the main platform used in a marketing strategy, and for good reason.

Here are a few updated stats to show that Facebook has not slowed down its effort to permeate our lives and some very good reasons to start using Facebook to market.

Facebook Mission:

“Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” read more

November 5, 2018 / / Social Media

Social Selling: Using Social Media to interact directly with sales prospects by providing value through thoughtful content and question answering, until the prospect is ready to buy. (Hubspot)

Social Selling removes intrusive direct sales from the equation, no more cold calls or sales pressure, especially when the prospect doesn’t want to be sold to or interrupted.  It uses Social Media to interact and engage with prospects on their terms.

Social Media is often misunderstood by business owners and sales people, thinking the hard sell is what will convert people fast.  Using Facebook or Pinterest to push your products or services with only sales updates is a surefire way to turn people off your accounts and stop following, ensuring no one will receive your message, sales announcement or not. read more

October 16, 2017 / / Social Media Marketing

Social Media Marketing has become a powerful tool for increasing exposure, growing a business, and generating revenue.

However, there is a line between using Social Media personally versus using it professionally and sometimes business owners don’t see this line.  Here are 5 things a business should not do while using Social Media to promote their products/services.

1.    Only Posting Promotional Material

Some business owners are under the impression that a business account on Social Media should only be used to promote their business. Your audience does not use Social Media to only get direct sales messages, while they are using Social Media to research their purchases, they want to do it on their own time.  If you are only posting sales messages and not providing useful and informative updates they will likely leave your page or turn off your updates. read more

October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day. read more

August 12, 2015 / / Social Media

When Social Media Marketing first entered the scene there were a few industries that thought they could never participate in marketing on the Social Sites due to privacy issues and other regulations.

Medical facilities and physicians were among these industries.  Many thought that it would infringe upon patient’s rights and privacy.  What they did not understand is that a solid Marketing plan, focusing on the foundation of the organization would be an asset to their operation.

Studies have recently shown that the younger generation is more likely to go on-line to get answers for general health questions and 60% of Social Media users trust Social Media updates related to health and wellness. read more

July 19, 2015 / / Facebook

Move over Like Button and make room for the Buy Button.

Facebook doesn’t just want you to socialize, share and discover new things, it wants to help you shop and buy what you need and want.

Facebook is currently testing shops within Facebook Pages.  These are “essentially mini e-commerce sites” (BuzzFeed News) within a Facebook Business Page.  While still in the testing phase there are some Business Pages that have the “buy” button.  This allows the “entire shopping experience to occur within Facebook – from product discovery to checkout.”  (BuzzFeed News) read more

  • 47% of Small Businesses don’t actively use Social Media
  • 25% of Small Businesses have no future plans to use Social Media
  • 53% of Small Businesses that do use Social Media plan to devote more time and money to their Social Marketing

Research firm Clutch polled small businesses of varying sizes to determine Social Media use and importance in Small Business.

If you are one of the small businesses who have no interest in Social Media your business is missing a great opportunity.  Your customers are using Social Media, your potential customers are using Social Media and your competitors are using Social Media.

This means that your competitors are likely grabbing customers that potentially could have been yours.  Not using Social Media when your competitors are basically translates to giving them business, while you lose it. read more

July 15, 2015 / / Social Media

There is no shortage of blogs explaining the importance of Social Media Marketing and Advertising.  Everywhere you turn you are told how crucial Marketing on the Social sites is.  Most marketers agree that it is one of the best ways to grow a business, and they have the statistics to back that up.

Still, some companies just don’t get it.  They cling to their old way of doing business, and are not easily swayed by statistics or real world examples.  They don’t really understand how it works, are a little suspicious of something that started out as a place to rate pretty girls and catch up with high school chums.  They still feel that the only marketing that works is one that bombards people with sales messages.  When they do join social sites, they may hire someone, but soon become upset that the posts are not all about their products and their special offers.  If they do it themselves, they are disillusioned because their overt sales messages don’t get the sales they had hoped for. read more

Social Media has been around for a few years now.  However, for many business owners, it is still a foreign concept. They understand traditional marketing.  They add their name and maybe pay for an ad in the local telephone book; pay for a commercial on television or use a radio spot; they pay to have a postcard designed and mailed to random people, based on their zip codes.  This is “tried and true” marketing and they are comfortable with it. Thy understand how to track their ROI, even when the ROI is falling. read more

Eight years ago I  began giving presentations to local business owners about Social Media Marketing and how important it would be in the future.

Often I was met with skepticism and even had a few business owners laugh at me, calling it ridiculous.

Flash forward to today, Social Media Marketing has become “the” medium for marketing and advertising.  81% of U.S. adults use the internet and 56% of the adult population uses Facebook. (PewResearch)

Many of the businesses that laughed or thought it was ridiculous are now frantically trying to figure out how Social Media works.  Though, many still don’t understand it and quite a few do not see the importance of budgeting for it.  Some business owners have tested the waters with no success.  There could be a few reasons why they have not seen success. read more