Tag: social media

“Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation.” (Wikipedia)

If your friends jumped off a bridge would you jump off too?  Psychology says you would.  Social Proof is a psychological phenomenon where people assume the actions of others to reflect the right behavior for certain situations. read more

August 14, 2019 / / LinkedIn

Though most engagement occurs on a more personal level on LinkedIn, it is still important to make sure your business page on LinkedIn has the necessary information for people to learn more about your business.

Here are 6 tips to get your Business listing in order and start leveraging it for potential new business.

1.    Update & Edit Business Info

Ensure the information about your business is up-to-date and accurate.  Your listing should include a link to your website, the business phone number, contact information, and all other information using the fields LinkedIn provides. read more

July 31, 2019 / / Facebook

Facebook is still the Social Networking Goliath, for most businesses it is the main platform used in a marketing strategy, and for good reason.

Here are a few updated stats to show that Facebook has not slowed down its effort to permeate our lives and some very good reasons to start using Facebook to market.

Facebook Mission:

“Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” read more

July 8, 2019 / / Podcasts

Podcast:  A digital audio file made available on the Internet for downloading.

Podcasts are sort of like your favorite blogs, shows, and topics all mashed up into a recording that you can download onto a computer or mobile device to listen to whenever you want.  There is no predetermined length or format.

Podcasts allow you to learn about new topics anywhere.  Podcasts can be done by celebrities, comedians, individuals, businesses, news sources, radio networks, TV networks, etc.

According to SmallBizTrends.com, podcasts help build a better relationship with an audience.  People listen to podcasts because they have something in common with the person or brand the speaker represents.  Podcasts help to build trust and can be a good tool to add to your marketing toolbox. read more

Summer 2019 is flying by us!  July 4 is this week and Americans are getting ready to celebrate.

There is still time for your business to get in on the action and plan some fun events, either online or in person.

The 4th of July is a big holiday for retailers and service providers.  Even if you don’t sell items related to the holiday, you can still capitalize on the festivities with a fantastic marketing campaign.  Generate updates related to popular topics or events, share fireworks or parade schedules in your area, offer a patriotic item as a gift for all customers leading up to July 4th, etc. read more

April 23, 2019 / / LinkedIn

LinkedIn has officially announced it is rolling out its own Reaction Buttons, giving users more ways to express themselves.

“One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.

That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.” (LinkedIn) read more

Sometimes Social Media Marketing can be really hard!  Dealing with impossible expectations, reading less than polite comments, and trying to be funny, yet engaging, yet business-like all while entertaining your audience is rough some days.

Ask any Social marketer and they have probably felt these feels on a weekly basis.

When you finish scheduling in updates for the week and you shut down your design program and turn your attention to the next project and the client emails you 30 photos they want up NOW.

via GIPHY

2. When your client, a small business owner, wants to be “friends” on Facebook, which means they see the real you.

via GIPHY

3. How you really feel after you work your behind off researching and writing a blog that you think is spot-on fantastic and your clients says they wanted something “a little different.” read more

April 2, 2019 / / Google Plus

It’s the end of an era today, Google + is finally done.  April 2, 2019 is the day Google has officially shut down its venture into Social Networking with the end of Google +.

Creation of new accounts was disabled in February, and current Google + profiles were able to grab their information, images, saved items until today, when the platform will begin deleting all content.

“On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. read more

March 26, 2019 / / INFOGRAPHIC

“Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.”

Consumers are increasingly making their purchasing decisions based on their feelings rather than logic.  Consumers today are educated and better equipped to research what they don’t know and want to know.  They are also overwhelmed with advertising daily.  Tapping into emotions captures consumers’ attention and breaks through the flood of ads they are inundated with every day. read more

March 25, 2019 / / Content Marketing

Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Nearly a decade in and Content is still King when it comes to effectively marketing a business’ services or products.

Content Marketing isn’t going anywhere.

Creating an effective Content Marketing strategy requires a consistent content creation and posting. read more