Tag: Social Media Advertising

October 15, 2018 / / Social Media Marketing

It’s the middle of OCTOBER!  Time is ticking, if you haven’t started planning out your Social Sale Strategies for the holidays yet – now is the time!  Black Friday is just over 1 month away,  which means Christmas is just around the corner.

Here are 6 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

The one thing businesses never seem to understand is that for Social Media to work you need a presence and an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database.  Brick-and-mortar locations can put up a sign inviting customers to follow your business on the social sites. read more

October 11, 2018 / / Consumer Marketing

The National Retail Federation has been conducting an annual Halloween survey since 2003.  Each year they project how Americans will celebrate this Spooktacular holiday, the third most popular holiday in the country.

“The economy is good and consumer confidence is high, so families are ready to spend on Halloween this year.”

Matthew Shay, NRF President and CEO

Spending for Halloween in 2018 is projected to reach a record high of $9 billion, this is roughly the same as the $9.1 billion projected in 2017, but up from $8.4 billion in 2016 and $6.9 billion in 2015. read more

September 12, 2018 / / Content Marketing

  • Content marketing gets 3 times more leads than paid search advertising.
  • 47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep.
  • Visual assets are the single biggest content contributor when it came to social media in 2017
  • 100 million hours of video content are watched on Facebook daily.
  • 20% of people will read the text on a page, but 80% of people will watch a video.
  • After watching a video, 64% of users are more likely to buy a product online.
  • Studies show that people can recall 65% of the visual content that they see almost three days later.
  • read more

    September 12, 2018 / / Social Media Marketing

    Social Media Marketing is the best way to market and advertise your business these days.  Social Media is also the most effective way to share your content, attract an audience, engage and interact with followers, and drive traffic to your website (or physical location) for conversion.

    It’s time to take Social Media Marketing and Advertising Seriously.

    50% of millennials use the internet to research products before purchasing. Ad spend on social media is on pace to outgrow TV ad spend for the first time. 7 in 10 Gen Xers are more likely to make purchases from brands they follow on social. 4% of users follow a brand because they’re interested in the product or service. The top choice for a customer care channel is social media.

    The average response time read more

    September 5, 2018 / / Pinterest

    Believe it or not, Pinterest is one of the most effective marketing platforms out there.  While most companies focus on Facebook, which works great for brand awareness and engagement, using an image-based platform is just as important.

    Pinterest Facts1

    • Pins have a long pin life.
    • On average Pins are re-Pinned at least 10 times.
    • The average Pin on Pinterest drives 2 website visits.
    • 5% of all referral traffic to websites comes from Pinterest.
    • The average Pin on Pinterest earns roughly 78 cents in sales.
    • 87% of Pinners have purchased a product because they saw it on Pinterest.
    • 93% of Pinners use Pinterest to plan their purchases.
    • Pinterest users who interact with a Promoted Pin spend 7x more.
    • Pinterest users who interact with a Promoted Pin have a 50% higher intent to purchase.

    Business Benefits for Using Pinterest2

    • Advertisers receive around 20% more clicks the month following the launch of a Promoted Pin ad campaign.
    • 70% of sales from Promoted Pins are from new customers.
    • Orders from Pinterest on a mobile device have increased by 140% since 2013.

    While Facebook’s current News Feed algorithm is designed to show posts that are current and relevant, the lifespan of a post is short, which means it will own show to a certain number of people (based on if they are on the platform the time the post is updated, if they follow your Page, etc.) read more

    There are a lot of Social Media Networks out there, from Snapchat to Facebook, but you don’t need to be on all of them.  In fact, it is good for your budget and energy to select the most effective Social platforms for your business.

    Each of the Social Networks offers different marketing and advertising opportunities and each Network typically caters to a particular demographic.

    A few things to consider when deciding where to spend your budget:

    What is the Target Demographic of the Social Site?

    According to Pew Research:

    • Instagram is the most popular site for young adults ages 18 to 24.
    • Pinterest is more popular with women.
    • LinkedIn is more popular with college graduates and those in high-income households.
    • Facebook is popular with over 80% of those ages 18 to 49.
    • YouTube is most popular with those over 50 years of age.

    If you are selling items that are geared toward college-aged adults, Instagram is likely your best platform, however if you are selling items geared to empty-nesters or retirees your efforts are best spent on YouTube. read more

    August 27, 2018 / / Consumer Marketing

    Social Media, Email, and Video Marketing Should Work WITH your Other Marketing Efforts

    If you want the best results from your Social and Digital marketing and advertising efforts, incorporating your online efforts with offline efforts will help you achieve success.  It doesn’t have to be (and shouldn’t be) one or the other.

    Defining a strategy that uses content both online and offline will help ensure your success.

    • When sending out a postcard, run a few Facebook Ads to the same zip codes at the time the postcards should hit consumers’ mailboxes.
    • Coupon Mailers should also offer a reason for people to visit your Social Accounts and/or your website.
    • When sending out mailers or advertising in a local magazine mailer, send out an email blast referencing the mailer and offering a special or discount.
    • Target a specific audience that will be receiving a mailer with Social updates and offer a special discount.
    • Post a discount in your physical location, when customers follow your Social Account they will receive a discount at that visit.
    • Offer an incentive/discount/special coupon on Social Media encouraging followers to visit your physical location or website.

    Don’t spend all your budget on one thing, incorporate several methods to advertise and marketing your business both online and offline to maximize effects and get the most bang from your budget. read more

    July 9, 2018 / / Holiday Marketing

    Summer is in full swing, it’s hot, it’s July, it’s time for vacation, but it’s also time to start prepping for the holidays.

    Now is the time to start thinking about your promotions and prepping your online presence to make sure you have an audience when the time comes.

    Black Friday is less than 100 days away, which means Christmas is just around the corner.  So, while your setting up the barbecue and relaxing at the pool, start to form a plan and get ready for holiday success this year.

    Here are 6 things you can do right now to make sure your business is ready to heat up those sales this holiday season: read more

    June 18, 2018 / / Facebook
    • 8 Billion messages are sent between people and businesses each month.1
    • 53% of people are more likely to s hop wit ha business they can message directly.2
    • 56% of people would rather message than call customer service.3
    • 76% of people say mobile messaging apps have improved their lives.4

    Facebook offers Click-to-Messenger Ads, these ads allow people to click on the ad and immediately be taken to messenger, where a conversation can begin.

    Conversations with these leads can include offering a promotion, personalized product advice, an event or fun opportunity.

    Businesses can develop a more personal, and stronger, connection with customers and potential customers.  Customer experience is important.  Facebook Messenger also generates 15 times5 more engagement than standard Facebook Ads. read more

    If you haven’t noticed, Social Media is mainstream.  The fun little sites for teens to share funny memes and keep in touch with friends is now a staple of life.

    Businesses who understand the power of Social Sites leverage the marketing and advertising opportunities to their advantage.  If you are still not sure Social Media is worth your budget, here are a 8 more reasons you need to be using Social Media to market and advertise your business.

    1.    A Lot of People Use It

    3.196 billion people globally use Social Media, equaling 42% penetration. Over 80% of all Americans have a Social Media account. read more