Tag: social advertising

March 6, 2019 / / Digital Marketing

According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year.  Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion.

It is probably no surprise that the biggest players in digital advertising are Facebook and Google with a combined market share of 60 percent.  However, Amazon continues to challenge these giants with an expected ad growth of more than 50% in 2019. Notably, mobile advertising will continue its rise with its share of digital ad spending, totaling around $87 billion. read more

July 24, 2018 / / Digital Marketing

Over 2.1 million negative1 mentions about businesses are made on Social Media every day in the U.S and nearly half of all digital buyers worldwide2 state reading reviews, comments, and feedback on Social Media influences their shopping behavior.

Managing your online reputation is just as important as sending out postcard of coupons or posting a sales special on Facebook.

Your reputation on social media revolves around the community you build and the content you publish.3

Improving Your Online Reputation

Tip #1: Listen Socially

In order to improve and maintain your online reputation you need to monitor Social Media for mentions of your business, also known as “Social Listening.”  This allows you to gauge how others view your products and perceive your business. read more

November 5, 2015 / / Advertising

Today, most businesses have a website, and most owners understand two important two things:  1) More people will find their businesses if their websites are on Page 1 of Google’s search results; and 2) Facebook is becoming a household word.  What is more difficult for them to grasp is what these facts actually mean when it comes to increasing sales.

Websites

Although Websites have been around for over 20 years, many business owners haven’t figured out how to make their websites effective sales tools. They hear about SEO, “algorithms” and “key words” and may follow their analytics, or even hire SEO companies to help them. But page 1 search engine placement will not help a company that has not implemented a website strategy that convinces people that the company has something worth buying and that the consumer should be buying it from them. read more

I recently read an article by a professed expert in Social Media who outlined what Social Media could and couldn’t do for a business.   While her assertions may (or may not) be true for certain businesses, they offer a very narrow view, completely misrepresenting  how Social Media Marketing is actually being used by many successful companies.

Her article stated that social media is good for establishing new business relationships, but not a substitute for actually getting together with people, one on one, and joining networking groups. read more