Tag: sales

August 22, 2019 / / Digital Marketing

School is in session (or will be very soon for some!)  August is rushing past and September will be here very, very soon.

It’s time to get started planning your Marketing and Advertising Strategies for the holidays.

The early bird gets the worm!  Here are 5 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

Social Media requires consistency to reach an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database and invite them to watch your Social accounts for sales and promotion updates. read more

October 22, 2018 / / Content Marketing

Social Media allows your business to attract an audience, interact with customers, engage with potential new customers, inspire followers to recommend your business, and showcase your business.  However, the goal of Social Media is driving those people to your website, store, or office with the hope they will become paying customers and you will convert those followers into sales.

Unfortunately, it isn’t as easy as posting a link to your online store or a picture of one of your products.  Social Media requires posting content that will encourage followers to click the link, or share the link, or pick up the phone and call you. read more

71% of consumers who have a good experience with a business’ Social Media are more likely to recommend that business to others.

Create a strong Social Media Marketing strategy and run an effective campaign.

Here are 6 things you should be doing to achieve Social Success:

1.    Research Updates and Changes

Social Media moves at a fast pace, there are changes to the platforms frequently.  It is necessary to keep up with the latest news and information in order to modify your strategy to fit the new requirements.  If you don’t keep up with changes your campaign may end up being a waste of time. read more

After over a decade into the world of Social Media and business owners still have a hard time allocating funds to marketing and advertising on the Social sites.  Traditional marketing is their “go-to” and spending over $10,000 a year on postcard mailers keeps them in their marketing comfort zone.

This is a mistake.  Social Media has grown and even with all the controversy surrounding some of the sites it is still the most affordable and effective way to reach a large amount of people.

With traditional postcard marketing it is easy to see that it worked, the consumer gets the postcard in the mail on Wednesday and they call on Thursday to schedule their appointment.  While Social Media doesn’t usually show these direct results, it is providing a return on the investment. read more

February 5, 2018 / / Video Marketing

Here are a few more reasons why your business needs to incorporate video into the marketing strategy:

1/3 of online activity is spent watching videos. By 2019, internet video traffic will account for 80% of all consumer Internet traffic. 64% of consumers make a purchase after watching branded social videos Video on a landing page can increase conversions by 80% or more. 46% of users act after viewing an ad. Social video 

generates 1200% more shares read more

October 11, 2017 / / Holiday Marketing

It’s just about the middle of October, local stores have started to put out their Christmas décor and recipes for pumpkin everything abound on Pinterest.

This means it’s time to map out your holiday Social Media marketing game plan.

Push your products to the top of the list and keep your registers ringing with these 5 tips.

1.    Create a Special Offer on Facebook

94% of holiday consumers’ purchasing decisions are based on discounts and 74% of shoppers make buying decisions based on what they see on Social Media.  Give these consumers what they want, provide information on your products on Facebook and create a special offer for your followers. read more

Social Media has become such an important part of our everyday lives.  People of all ages across the globe use Social Media.  It has become a major source of news, local information, business information, consumer research, as well as a place to keep in touch with old friends and new or to stay in contact with family that may not be nearby.

However, one of the most important aspects of Social Media has been the opportunity for businesses of any size, in any location, and any industry to reach an audience of consumers.   Marketing and Advertising on Social Media has become a necessity for businesses. read more

Social Media is one of the top online activities.Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days. read more

April 20, 2017 / / Facebook

Sales margins tend to be tight with new car sales.  Driving profits is typically done with fixed operations.  In fact, fixed ops is where most dealerships really make their money.

So, why aren’t more dealers taking advantage of marketing and advertising to promote their Service and Parts Departments?

  • Nearly 70% of the total online adult population uses Social Media.
  • 8 out of 10 online adults use Facebook.
  • 75% of those using Facebook use it daily.
  • 55% of those using Facebook visit the site several times a day.

Facebook Marketing and Advertising provides the most effective and affordable way to get in front of people.  You have their attention during the car buying process, stay in front of them once they leave the dealership. read more

March 29, 2017 / / Pinterest

Even Pinterest CEO, Ben Silbermann, wants you to stop treating Pinterest like a Social Network.  Pinned items aren’t inherently there to be shared; rather, Silbermann says, they’re a kind of bookmark that people use as ways of filing and organizing their lives.

Pinterest is a “catalog of ideas” that has a different objective than a Social Network site.  Social Networks are used to share information with other people to like, where Pinterest is a site where you like and save things that are of interest to you and you alone, it is self-serving. read more