Over 2.1 million negative1 mentions about businesses are made on Social Media every day in the U.S and nearly half of all digital buyers worldwide2 state reading reviews, comments, and feedback on Social Media influences their shopping behavior.
Managing your online reputation is just as important as sending out postcard of coupons or posting a sales special on Facebook.
Your reputation on social media revolves around the community you build and the content you publish.3
Improving Your Online Reputation
Tip #1: Listen Socially
In order to improve and maintain your online reputation you need to monitor Social Media for mentions of your business, also known as “Social Listening.” This allows you to gauge how others view your products and perceive your business.