Tag: Promotions

August 22, 2019 / / Digital Marketing

School is in session (or will be very soon for some!)  August is rushing past and September will be here very, very soon.

It’s time to get started planning your Marketing and Advertising Strategies for the holidays.

The early bird gets the worm!  Here are 5 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

Social Media requires consistency to reach an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database and invite them to watch your Social accounts for sales and promotion updates. read more

October 15, 2018 / / Social Media Marketing

It’s the middle of OCTOBER!  Time is ticking, if you haven’t started planning out your Social Sale Strategies for the holidays yet – now is the time!  Black Friday is just over 1 month away,  which means Christmas is just around the corner.

Here are 6 things you can do right now to make sure your business is ready to heat up those sales this holiday season:

1.    Get Social

The one thing businesses never seem to understand is that for Social Media to work you need a presence and an audience.  Now is the time to crank up the activity on the Social sties that best suit your business.  Start growing your followers with targeted advertising, send weekly emails with useful information to your customer database.  Brick-and-mortar locations can put up a sign inviting customers to follow your business on the social sites. read more

July 9, 2018 / / Holiday Marketing

Summer is in full swing, it’s hot, it’s July, it’s time for vacation, but it’s also time to start prepping for the holidays.

Now is the time to start thinking about your promotions and prepping your online presence to make sure you have an audience when the time comes.

Black Friday is less than 100 days away, which means Christmas is just around the corner.  So, while your setting up the barbecue and relaxing at the pool, start to form a plan and get ready for holiday success this year.

Here are 6 things you can do right now to make sure your business is ready to heat up those sales this holiday season: read more

June 10, 2016 / / Facebook

Adam Mosseri, VP of Facebook Product Management, recently gave some advice and guidelines on how businesses can successfully navigate the Facebook News Feed algorithm and reach their followers by actually getting their content to the users’ News Feeds.

Mosseri pointed out four key measures that all businesses need to consider when putting their messages out onto Facebook.

  1. Compelling Headlines
  2. Avoiding Promotions
  3. Trying New Things
  4. Publisher Tools

These four elements will give your content the edge in determining its Relevancy Score, or the likelihood the content will actually show in a user’s News Feed. read more

February 5, 2016 / / Facebook

62% of all adults in America use Facebook and 67% of adults use mobile phones. (Pew) they aren’t using their smartphone just to call people, they are using their devices when they are shopping and eating out, looking for reviews, recommendations, sales, coupons, etc.  This provides a great opportunity for local businesses to connect with customers while they are in their location.  Enter Place Tips.

Place Tips is an optional Facebook feature that helps people learn about and connect with the places they visit, including businesses. (Facebook for Business) read more

October 3, 2015 / / Advertising

The big shopping season is almost here.  If you are a brick-and-mortar retail shop or even an ecommerce store or any business offering products or services, the holidays mean big revenue.

With just over a month until Black Friday, the official start of the holiday shopping season, it’s time to get your seasonal promotions in order and ready to go.  49% of marketers create and launch their holiday campaigns before Halloween. (HubSpot)

If you have not considered Social Media as a starting point for your promotions this year you may want to consider these statistics: read more

November 17, 2014 / / Facebook

Facebook is at it again!  Making life more difficult for marketers.  Or are they?  Two new announcements are sure to change the way companies use this powerful tool.  Both changes will impact businesses that market on their news feeds.

The New Unfollow Feature

The first change is rather subtle: when someone opens the drop down menu on a post and “unfollows” an account, they will be automatically directed to their news feed settings page.  The settings will show users the pages and people they have interacted with most over the past week and will allow them to unfollow anyone.  People who are not regularly posting, over sharing or not sharing anything of value can be banished with a click of the mouse (or finger tap).  Businesses that publish boring or repetitive posts, or who fill their pages with advertising content may be the biggest losers. read more

Need a few reasons to take advantage of marketing and advertising on Social Media this holiday season?  Your competition will be taking full advantage of Social Media avenues to push sales and drive traffic to their website while consumers will be influenced online to make purchases more than years past.  You should be taking advantage of this joyous season to reach those consumers and beat your competition.

Here are 10 reasons you need to be using Social Media to market, advertise and run promotions and specials this Holiday Season: read more

August 28, 2013 / / Facebook

The New Terms announced by Facebook on August 27, 2013, have removed restrictions that prohibited Pages from running contests and promotions on their pages.  (Running promotions on a Personal Timeline is still prohibited.)

While it may come as a surprise to Facebook users who’ve been seeing contests and promotions on Facebook Business Pages since the beginning, until now these contests were illegal.  Many Pages got away with this rule infraction because Facebook was not able to monitor all Pages on its site. (Whether Facebook is relaxing its rules because of this is open to debate.) read more