Podcast: A digital audio file made available on the Internet for downloading.
Podcasts are sort of like your favorite blogs, shows, and topics all mashed up into a recording that you can download onto a computer or mobile device to listen to whenever you want. There is no predetermined length or format.
Podcasts allow you to learn about new topics anywhere. Podcasts can be done by celebrities, comedians, individuals, businesses, news sources, radio networks, TV networks, etc.
According to SmallBizTrends.com, podcasts help build a better relationship with an audience. People listen to podcasts because they have something in common with the person or brand the speaker represents. Podcasts help to build trust and can be a good tool to add to your marketing toolbox.