Generation Z is the demographic group born in the mid-1990s to mid-2000s. This places some Gen Z’s around 25 years old. The next group of consumers for your business.
Generation Z’s have grown up on the internet and are extremely comfortable with technology and Social Media. (Wikipedia) If your business does not have a strong Social Media Marketing strategy they will swipe their way past your information to a competitor that has a strong strategy.
Generation Z has a very high expectation from brands and businesses. They also make quick decisions when deciding on web sites, Social updates, blog posts, emails, etc.