Tag: marketing

August 14, 2019 / / LinkedIn

Though most engagement occurs on a more personal level on LinkedIn, it is still important to make sure your business page on LinkedIn has the necessary information for people to learn more about your business.

Here are 6 tips to get your Business listing in order and start leveraging it for potential new business.

1.    Update & Edit Business Info

Ensure the information about your business is up-to-date and accurate.  Your listing should include a link to your website, the business phone number, contact information, and all other information using the fields LinkedIn provides. read more

Social Media has changed how we live our lives, from getting the news, to interacting with friends and family, to finding trustworthy companies to do business with.

Social Media is powerful, inescapable, and it is here to stay.

It’s time to up your Social game and get serious with your strategy.  Here are 6 secrets for your Social Media Marketing Success.

1.    Make a Plan

Social Media interaction reflects on your overall business, consistency is important.  Whatever you do on Social Media needs to be done consistently. read more

July 8, 2019 / / Podcasts

Podcast:  A digital audio file made available on the Internet for downloading.

Podcasts are sort of like your favorite blogs, shows, and topics all mashed up into a recording that you can download onto a computer or mobile device to listen to whenever you want.  There is no predetermined length or format.

Podcasts allow you to learn about new topics anywhere.  Podcasts can be done by celebrities, comedians, individuals, businesses, news sources, radio networks, TV networks, etc.

According to SmallBizTrends.com, podcasts help build a better relationship with an audience.  People listen to podcasts because they have something in common with the person or brand the speaker represents.  Podcasts help to build trust and can be a good tool to add to your marketing toolbox. read more

July 8, 2019 / / Marketing

We are now half-way through 2019 and we are skating toward 2020.

It’s time to get serious about marketing strategies and take full advantage of the latest trends and techniques.

Here are the Top 5 Strategies, according to Digital Success, to incorporate into your marketing plan.

1.    Optimizing for Voice Search

Voice search optimization can no longer be ignored, especially if you are a local business looking for new customers.  According to BrightLocal, 58% of consumers have used voice search to find local business information within the last year and 46% of voice search users look for a local business daily. read more

Since the inception of Social Media Marketing many business owners think they can manage the strategy themselves and that by posting anything to their page, especially company related content, will generate good engagement and reach.  Mistakenly thinking that just keeping the page active will keep their audience interested.

Not true!

Adobe recently conducted a study of 1,000 consumers in the U.S. that outlines what annoys these folks most about the content businesses are sharing socially. They found that 3 out of 5 people experiencing one of the situations below would prevent them from making a purchase. read more

May 14, 2019 / / Google

Since pulling the plug on Google +, Google has been putting more effort and focus into providing businesses with more options to maximize their exposure through its platform.

Google has created Google My Business and in the past year they have been adding more options to improve the ability for businesses to be discovered online.  Google My Business is particularly effective for small, local businesses.

What is Google My Business?

Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google. (Google) read more

Spring has sprung and we are quickly bouncing toward Summer fun.  Now is a great time to give your Digital Marketing a good spring cleaning and get ready for the second half of the year.

Here are 3 things you can spruce up to make the rest of 2019 great:

1.    Tidy Up Account Profiles.

Refresh your logo and update your profile images, taking care to make sure the images you choose are consistent across your Social and Digital profiles.

Verify your photos are the correct size.  Each Social Site has specified image sizes that are properly formatted.  For information on the formatting and sizes see Hootsuite’s handy guide for sizing. read more

April 8, 2019 / / Content Marketing

Please take a look at our Portfolio, showcasing some of our work…(then call us and put us to work for you!)

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Sometimes Social Media Marketing can be really hard!  Dealing with impossible expectations, reading less than polite comments, and trying to be funny, yet engaging, yet business-like all while entertaining your audience is rough some days.

Ask any Social marketer and they have probably felt these feels on a weekly basis.

When you finish scheduling in updates for the week and you shut down your design program and turn your attention to the next project and the client emails you 30 photos they want up NOW.

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2. When your client, a small business owner, wants to be “friends” on Facebook, which means they see the real you.

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3. How you really feel after you work your behind off researching and writing a blog that you think is spot-on fantastic and your clients says they wanted something “a little different.” read more