Tag: linkedin

August 14, 2019 / / LinkedIn

Though most engagement occurs on a more personal level on LinkedIn, it is still important to make sure your business page on LinkedIn has the necessary information for people to learn more about your business.

Here are 6 tips to get your Business listing in order and start leveraging it for potential new business.

1.    Update & Edit Business Info

Ensure the information about your business is up-to-date and accurate.  Your listing should include a link to your website, the business phone number, contact information, and all other information using the fields LinkedIn provides. read more

April 23, 2019 / / LinkedIn

LinkedIn has officially announced it is rolling out its own Reaction Buttons, giving users more ways to express themselves.

“One of the things we regularly hear from all of you is that you want more expressive ways than a “Like” to respond to the variety posts you see in your feed. At the same time, you’ve also told us that when you post on LinkedIn, you want more ways to feel heard and understand why someone liked what you said.

That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.” (LinkedIn) read more

April 15, 2019 / / LinkedIn

LinkedIn has been doing a bit of renovation work on their Advertising Platform.  They are in the process of a bit of spring cleaning and refreshing the Ads for 2019.

Here are the four new features they have rolled out so far:

Lookalike Audiences

“LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts. Since these members are already on LinkedIn, they’re in the right professional mindset to engage and respond to your brand.” (LinkedIn) read more

June 28, 2018 / / Social Media

Around 7 out of 10 Americans use Social Media. They use the Social platforms to get their news, share information, connect with friends and family, and for entertainment.

Pew Research Center began tracking Social Media usage in 2005. At that time, 13 years ago, only 5% of American adults used Social Media.

Social Media usage by American adults is now at 69%. This is a marketing and advertising medium businesses can no longer ignore.

Social Media usage by adults in the USA:

  • 73% use YouTube.
  • 68% use Facebook.
  • 35% use Instagram.
  • 29% use Pinterest.
  • 25% use LinkedIn.
  • 24% use Twitter.

Break down of the top three platforms and usage as follows. read more

April 11, 2018 / / Social Media

Hopefully your taxes are done (or will be off your “to-do” list very soon,) the weather is warming up, days are getting longer, and Spring has sprung.  It’s time to do a bit of Spring cleaning, but while you are cleaning out closets and vacuuming under the sofa, stop and take a moment to give your Social Media business accounts a good cleaning too.

It’s a new season, a new quarter and it’s time to assess your business specials, any changes in services, etc.

FACEBOOK

Update Cover Photo – The cover photo is the first thing visitors to your Page see, it’s time to give it a refresh.  Update the photo or add a video, business Pages have the ability to post a Facebook Cover video.  This will really give your Page a new look. read more

March 27, 2018 / / Social Media

YouTube!

Pew Research Center conducted a study of 2,000 U.S. adults in early 2018.  The study found that YouTube dominates Social Media use, with 73% of all U.S. adults using the platform.  Facebook garnered second place with 68% of Americans using their platform.

Social Site use by U.S. adults ranks as follows:

  • 73% use YouTube.
  • 68% use Facebook.
  • 35% use Instagram.
  • 29% use Pinterest.
  • 27% use Snapchat.
  • 25% use LinkedIn.
  • 24% use Twitter.

Among all U.S. adults, Facebook remains the most widely “used” platform.  Nearly three-quarters of the 68% users are using site daily.

Younger U.S. adults, age 18 to 24, tend to embrace a variety of Social platforms. Of the 18 to 24-year-old group: read more

January 12, 2017 / / INFOGRAPHIC

Pew Research Center has released their latest findings on Social Media usage.  They report that, today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves.

Pew Research Center began tracking Social Media data in 2005.  At that time, only 5% of Americans were using Social Networks.  Six years later, in 2011, the number rose to 50% and today they report that 69% of the public uses some type of Social Media. read more

October 13, 2016 / / LinkedIn

Think LinkedIn is just to market business-to-business or to search for a new career opportunity?  Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C.

90% of LinkedIn Users make household decisions.  41% of users in the United States earn $75,000 or more per year.  The estimated “value” of each user is $84.  This provides a good resource for your business to tap into a new market.

Businesses should be using LinkedIn to showcase their products and services, share industry information and should be posting their blogs and updates at least 20 times per month.  Posting at least 20 times per month will reach 60% of your audience, one post only reaches 20% of your audience.  Most of the top LinkedIn users post at least 3 to 4 times per day. read more

June 29, 2016 / / Social Media

The 2016 Presidential Election has not only been interesting (and a complete circus), but it has been fascinating to see how it is playing out on Social Media.

This election has shown how important Social Media is to the candidates and to the citizens of the United States and it is definitely creating a new information cycle that will “shape campaigns for years to come.” (source)

44% of all American adults obtain their news from Social Media. (source)  Whether it’s Facebook, Twitter, LinkedIn, etc. the people are using the Social sites to obtain information.  Social Media gives people access to news information in real-time, as well as information about the candidates 24 hours a day, 7 days a week.  People can access any information at any time of day. read more