There is no shortage of blogs explaining the importance of Social Media Marketing and Advertising. Everywhere you turn you are told how crucial Marketing on the Social sites is. Most marketers agree that it is one of the best ways to grow a business, and they have the statistics to back that up.
Still, some companies just don’t get it. They cling to their old way of doing business, and are not easily swayed by statistics or real world examples. They don’t really understand how it works, are a little suspicious of something that started out as a place to rate pretty girls and catch up with high school chums. They still feel that the only marketing that works is one that bombards people with sales messages. When they do join social sites, they may hire someone, but soon become upset that the posts are not all about their products and their special offers. If they do it themselves, they are disillusioned because their overt sales messages don’t get the sales they had hoped for.