Tag: instagram marketing

In case you don’t want to view the video:

FACEBOOK

  • 23 Billion Active Users
  • Used by All Ages
  • 53% Female
  • 1 to 2 Updates per Day
  • Content Type: Text, Links, Images, Video

Benefits:

Great for local promotion of events/services/products, builds community, finds new audiences

Challenges:

Organic reach is low, paid advertising is beneficial

INSTAGRAM

  • 1 Billion Active Users
  • Largest Demographic: 18 to 29-year-olds
  • 68% Female
  • One Update a Week
  • Content Type: Image and Video

Benefits:

Great for Visual brands and making connections with new and existing customers.

Challenges:

Creativity required.

LINKEDIN

  • 590 Million Active Users
  • Largest Demographic: 25 to 54-year-olds
  • 56% Male
  • 1 to 2 Posts per Day
  • Content Type: Text with Image

Benefits:

B2B lead generation, recruiting.

Challenges:

Become a thought leader in your industry.

PINTEREST

  • 250 Million Active Users
  • Median Age: 40
  • 80% Female
  • 30 Pins per Day
  • Content Type: Images

Benefits:

Drives traffic to website and blogs, great promotion for ecommerce retailers, assists in creating leads read more

March 16, 2017 / / Instagram

While Instagram isn’t my “go-to” for marketing, it can be beneficial to a Marketing Strategy.  I personally love the freedom and creativity we can display for our clients with Instagram.  It makes marketing fun and interesting.

Recently, it was announced that Instagram had better engagement (likes) and content sharing than Facebook.  Engagement with businesses on Instagram are 10 times higher than on Facebook.  While I don’t recommend using Instagram exclusively for a Marketing Strategy it can be a great tool to add to your marketing arsenal. read more