Many people think advertising and marketing are the same thing, while marketing can generate sales it is not “advertising.” Branding is marketing, but a strategic part of marketing.
It can get confusing.
Here is how it breaks down, what marketing, advertising and branding mean, as well as why they are all important to your business and its success.
Marketing Grabs Attention
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings (products/services) that have value for customers, clients, partners, and society at large. (American Marketing Association)
