Tag: google

August 7, 2019 / / Social Media
  • Do you have a Yelp profile?
  • Do you have Yelp reviews?
  • Do you get constant calls and emails from Yelp Sales Reps offering help to “boost your visibility” on Yelp?

If you have wondered if it’s worth it or not, you need to judge for yourself.

What is Yelp

Yelp is a business directory service and crowd-sourced review form designed to help local businesses by publishing crowd-sourced reviews about businesses. (Wikipedia)

Allowing consumers to view reviews and make purchasing decisions based on these reviews.

Yelp by the Numbers

  1. 35 million unique visitors, on average, visit the site monthly.
  2. Over 184 million reviews were written on yelp (by the end of Q1 2019.)
  3. 45% of consumers say they are likely to check reviews on Yelp before visiting a business.

The five most reviewed business categories on the site are:

  1. Restaurants
  2. Home and Local Services
  3. Beauty and Fitness
  4. Arts and Entertainment
  5. Events

How consumers find reviews on Yelp:

  • 75% use the Search feature.
  • 21% look up the business directly.
  • 1% link to reviews through email.
  • 94% find reviews via Social Media (46% of these people find the links on Facebook.)
  • 03% find business reviews via display advertising.

Pros

Claiming your business profile is free.  Once claimed you can upload photos, menus, services, address, phone number, etc.  You can also add links to your website and Social Media profiles. read more

July 16, 2019 / / Google

After shuttering its Social Networking platforms Orkut, Google Buzz, and Google +, Google has recently announced it has plans to launch a new Social Networking app.

Introducing, Shoelace, an app that aims to bring people together in real-life, not just digitally, through common interests and activities.

What is Shoelace

“Shoelace is a mobile app that helps connect people with shared interests through in person activities. It’s great for folks who have recently moved cities or who are looking to meet others who live nearby.” (Shoelace) read more

In the third quarter of 2018, smart speaker shipments grew nearly 200% globally.  Amazon shipped the most devices and Google came in a close second.

Consumers have begun to realize the value of voice-activated, user-friendly interactions.  It is predicted that by 2020 half of all online searches will be voice searches.

It’s time to optimize your online efforts for voice search.  Unfortunately, each device has a specific criterion for optimization, so you will have to make sure you cover all the bases. read more

April 2, 2019 / / Google Plus

It’s the end of an era today, Google + is finally done.  April 2, 2019 is the day Google has officially shut down its venture into Social Networking with the end of Google +.

Creation of new accounts was disabled in February, and current Google + profiles were able to grab their information, images, saved items until today, when the platform will begin deleting all content.

“On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. read more

February 4, 2019 / / Google Plus

As we reported in October 2018, Google is phasing out it’s Social Networking Platform, Google +.

Businesses need to understand that just because Google + is no longer an option for marketing, branding, and improving SEO, there is an alternative.

Google My Business

Introduced in 2014, Google rolled out a way to manage a Business Profile (or at the time it was called a Business Listing.)  The Google My Business dashboard provided a basic homepage with an info page and an insights page.

However, now that Google + is no longer a Social Marketing option, Google My Business has improved the dashboard and now provides several new features that will help businesses manage their Google information and post updates. read more

October 9, 2018 / / Google Plus

Sending shock waves through the Social Media world, Google announced Monday that it is killing off Google+, their Social Networking site.

Google+ was widely regarded as one of Google’s biggest flops.  Though Google+ still had active users and groups it was primarily used by business professionals and hobbyists.

The Decision to End It All

After completing a review of its platform, Google decided to shut down the site.

“This review crystallized what we’ve known for a while: that while our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps,” Google said in a statement. read more

July 17, 2017 / / Facebook

Google has been the standard in online search for years, it is even referred to as a verb, when you want to learn something more about a topic you just “Google” it.

However, according to current research Googling it is not the standard anymore.

Parse.ly has found that more referral traffic is coming from Facebook than from a Google search.  Facebook has become the top Social Site and is a top source of news, information, and online activity in general.  In fact, people spend an average of 35 minutes a day on Facebook. read more

June 5, 2017 / / Google

The highest priority for most website owners is SEO (search engine optimization). This simply means the opportunity for their web pages to be found by their target audience, by appearing on Page 1 of search engine results pages.  However, being found is only the first step.  Most business websites rely on online advertising to sell their products and services. Their goal is to provide compelling and useful information that convinces viewers to either purchase immediately or learn more.

In their pursuit of compelling ads, many end up publishing annoying or intrusive ads that annoy, rather than engage people. read more

May 30, 2017 / / Facebook

In the late 1990’s and early 2000’s, desktop computers were the norm. Being “online” meant having an email account and, perhaps, a website.   Most websites were nothing more than online brochures.

In 2007 the Internet was turned on its head with the release of the iPhone that could access the Internet. The opening of Facebook to official business pages gave businesses a new Internet on-ramp. Today, 80% of Internet users have a cell phone and over 1.5 billion people are on Facebook.

The early 2000’s also saw an exponential increase in the number of websites.  This made it necessary for search engines to decide which web pages best answered a user’s request.  Sophisticated and complicated rules were developed to make those decisions.  These algorithms continue to evolve as technology advances, making it increasingly challenging to “chase” top rank for web pages. read more

Social Media is one of the top online activities.Social Media updates and searches direct more traffic to websites than Google search and over 70% of adults using the internet use a Social Network.

If you are still not on board with budgeting for Social Media Marketing and Advertising or you still think it is a silly trend that is a waste of time, here are 6 reasons you need to readjust your thinking.

1. Social Media Reaches More People

What other marketing medium can reach hundreds of people in a few hours, tens of thousands or even hundreds of thousands of people each month? No other resource has the potential to reach this many people with the ability to target the exact audience that fits your business. Additionally, consistent activity on the top Social Sites can reach far more people than direct mail, print ads or even commercials these days. read more