Since pulling the plug on Google +, Google has been putting more effort and focus into providing businesses with more options to maximize their exposure through its platform.
Google has created Google My Business and in the past year they have been adding more options to improve the ability for businesses to be discovered online. Google My Business is particularly effective for small, local businesses.
What is Google My Business?
Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google. (Google)